Director Marketing (m/f/d)

What is our WHY?

At Lemonaid, we do more than just make good drinks - we do good things with drinks. From day one, we have been certain that every bottle should not only refresh, but also make a difference. We are a social business from Hamburg-St. Pauli that supports social projects in the countries where the ingredients are grown by selling organic and fair trade drinks. We make drinks the way they should be. Every bottle contains only the best organic ingredients and supports fair trade. Lemonaid & ChariTea e.V. has already supported over 80 social projects in Africa, Latin America and Asia.

Why us?

With us, you can expect a challenging and varied job that will challenge and inspire you as a marketing professional. Our team of highly motivated people work in an atmosphere that is both professional and friendly - and we attach great importance to ensuring that everyone feels comfortable and can develop further with us. You can look forward to a hybrid workmodel with flexible working hours, a company pension scheme, the option of a sabbatical and a modern office in the centre of Hamburg. We also offer you benefits such as unlimited use of our delicious limos, a JobRad, discounted Urban Sports Club membership and unique team trips to our producers in countries such as Sri Lanka, Paraguay, Mexico and South Africa.

Your Mission.

Are you passionate about not just managing brands, but shaping them? With us, you combine creative excellence with attitude. You develop global campaigns that not only convey our products, but also our values to the world. You tell stories that move people - and build a brand that stands for change. Here is what you´ll enjoy doing:

• Develop and implement a comprehensive global marketing strategy to drive brand awareness, product demand, and sales growth.
• Define and manage the brands’ voices, ensuring consistency across all marketing channels.
• Create and execute marketing campaigns that emphasize both the product quality and the social impact of our brands.
• Lead the content creation for digital, print, and social media, focusing on storytelling that resonates with target consumers.
• Inspire and mentor a cross-functional and cross-markets marketing team that shows high levels of engagement and productivity, which is then reflected in employee satisfaction scores, and development of talent.
• Ensure effective partnerships with sales, product development, finance, and customer service departments to innovate and refine product offerings based on market feedback.
• Provide leadership in external communications, including press releases, media appearances, and public relations efforts.
• Monitor and report on the effectiveness of marketing campaigns, using analytics to refine and optimize future efforts.

Your Profile.

• Bachelor's degree in Marketing, Business, or related field (Master's degree is a plus).
• 8+ years of experience in marketing, with at least 3 years in a leadership role, preferably in FMCG or beverage industries.
• Proven track record in developing and executing successful global marketing campaigns.
• Strong understanding of digital marketing, social media, and e-commerce.
• Experience with sales strategies and distribution in both domestic and international markets.
• Passion for sustainability, ethical sourcing, and socially responsible business practices.
• Exceptional communication, people leadership, and project management skills.
• Fluency in German and English is a must.

What now?

We are particularly looking forward to receiving your application in PDF format (up to max. 5 MB) via our job portal. As we would like to fill the position as soon as possible, we look forward to receiving your application as soon as possible! The initial Interviews will start in CW 46 - expect invitations in CW 45.

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