Director of Membership Growth & Sales (B2C)

Hagius is a health club redefining the connection between movement, neuroscience, and holistic well-being. Designed to go beyond traditional fitness, Hagius integrates biodynamic lighting and sensory-driven experiences to create an environment that supports both physical and mental health. Every element is carefully crafted to enhance focus, recovery, and overall balance, providing a space where members can truly thrive.

We are looking for a Membership Growth & Sales Director to establish and lead a high-performance membership sales strategy from the ground up . In this role, you will have the opportunity to shape the entire sales structure , drive significant revenue growth, and play a pivotal role in expanding the HAGIUS community.

This is a high-impact leadership position where your success will be measured not just by sales and revenue , but by your ability to create a seamless customer journey, retain members, and establish HAGIUS as the leading wellness destination in Berlin .

If you’re a strategic thinker, results-driven leader, and passionate about shaping the future of fitness and wellness, this is your chance to make a lasting impact .

Tasks

Develop & Execute Sales Strategy: Create a structured and scalable B2C membership sales strategy to drive revenue growth and ensure long-term sustainability.

• Develop Sales Strategy: Formulate and execute a comprehensive strategy to meet and exceed membership objectives.

• Build Sales Infrastructure: Set up and Optimise a high-performance sales funnel that efficiently converts leads into paying members.

• Conversion Focus: Implement a strategic approach to converting ClassPass and trial users into full-time members.

• Member Retention & Engagement: Establish close relationships with members to ensure renewals, satisfaction, and word-of-mouth referrals.

• Performance-Driven Approach: Consistently Analyse KPIs, fine-tune strategies, and implement initiatives that drive measurable results.

• Brand Representation: Exemplify and convey Hagius’ core values, ensuring a superior experience for all members.

Requirements

• Proven B2C Sales Leader : You have a track record of successfully building and scaling sales operations, ideally in fitness, wellness, hospitality, or luxury sectors.

• Strategic & Data-Driven: You understand how to create and execute revenue-focused growth strategies.

• Results-Oriented Mindset: You are comfortable working with sales targets, performance-based incentives, and driving ROI.

• Exceptional Communication & Relationship-Building Skills : You know how to convert leads, retain members, and build long-term loyalty.

• Entrepreneurial & Self-Starter : You thrive in environments where you can build something from the ground up.

• Bachelor’s degree in Business, Marketing, Sales, or a related field (preferred but not required).

Benefits

• Opportunity to Lead & Innovate : You will have full autonomy to design and implement the entire membership growth strategy for a leading wellness brand.

• Competitive Compensation & Performance-Based Rewards : Fixed salary + commission + performance-based incentives, directly linked to your success.

• Career Growth & Development : Work closely with founders and industry leaders in an environment that values creativity, strategy, and leadership.

• A Cutting-Edge Wellness Space : Work in an innovative health club that is pioneering new concepts in regeneration, longevity, and peak performance.

This is an opportunity to build something groundbreaking. If you’re a high-performing sales leader looking to shape the future of wellness, we’d love to hear from you!

Apply now and let’s discuss how you can make an impact at HAGIUS.

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