Director of Paid Acquisition & Growth (m/f/d)

Director of Paid Acquisition & Growth (m/f/d)

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At FORMEL SKIN, we're at the forefront of revolutionising dermatology and reshaping the landscape of healthcare. Our mission is to establish a global online dermatology clinic, making highly effective dermatological treatments easily accessible to all. We've made significant strides, garnering support from some of Europe's most prominent health and consumer investors. To date, we've successfully provided over one million treatments to our patients.

We are based in Berlin, a city known for its vibrancy, and we are committed to expanding our reach and impact. As a Director of Paid Acquisition & Growth (m/f/d) at FORMEL SKIN, you will take full ownership of our acquisition engine and lead the next phase of growth. In this role, you’ll drive our paid media strategy, scale user acquisition, optimise conversion across the funnel, and shape the MarTech infrastructure that powers our performance.

What You’ll Be Doing

• Own the Acquisition Strategy: Define and lead our paid acquisition strategy across all performance marketing channels. Translate business goals into scalable growth plans with clear KPIs and measurable outcomes.
• Lead Performance Marketing Execution: Oversee all paid media channels including Meta, Google, Native, Programmatic, and emerging platforms. Drive efficiency and media mix modeling while managing internal teams and agency partners.
• Conversion Rate Optimization (CRO): Build and run a structured CRO roadmap. Own experimentation across the website and user funnel to systematically increase conversion rates. Lead on A/B testing and work closely with Product and Design.
• Go-to-Market: Develop and execute acquisition strategies for launching new products and markets. Ensure fast, data-driven rollouts that are aligned with Product, Sales, and Brand teams.
• MarTech & Tracking Infrastructure: Own and evolve our marketing tech stack from analytics and attribution to automation and campaign tooling. Ensure data reliability, tracking accuracy, and actionable reporting across platforms.
• Cross-Functional Collaboration: Act as a key partner to Product, BI, Creative, and Engineering teams to align acquisition efforts with broader business goals. Drive transparency, shared learning, and consistent messaging across touchpoints.

What You Need To Shine

• Proven Growth Leadership: 8+ years of experience in growth marketing or performance-driven digital roles, with at least 2 years in a leadership capacity, ideally in a B2C or DTC environment.
• Performance Marketing Expertise: Deep knowledge of key acquisition channels (e.g., Google, Meta, TikTok), with a track record of managing 7-figure budgets effectively.
• CRO & Experimentation Skills: Strong background in conversion optimisation, A/B testing, and funnel performance analytics.
• GTM Execution: Experience launching products in new markets or segments, with strong strategic and operational capabilities.
• MarTech & Automation: Hands-on experience with modern marketing technology stacks (e.g., tracking, attribution, automation, CDPs), and ability to evaluate and implement tools to scale performance and efficiency.
• Analytical Mindset: Proficiency in marketing analytics and BI tools, with a passion for data-driven decision making.
• Leadership & Communication: Exceptional leadership, collaboration, and stakeholder management skills; fluent in English.

Why Work with Us

• Take the charge in scaling a mission-driven healthtech brand: Own our acquisition strategy, expand into new markets, and optimise the funnel to deliver measurable impact.
• Benefits package: 28 days vacation, Navit or Urban Sports Club membership, employee discounts on our products, professional development budget, flexible working hours, hybrid work setup and remote work option (4 weeks within the EU).
• Building a great team together: Regular company events, team event budget, bonuses for employee referrals.

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