Director of User Acquisition

Overview

Are you an experienced user acquisition leader with a passion for scaling successful mobile games through data-driven strategy and engaging marketing systems?

A well-established mobile games studio is looking for a Director of User Acquisition to help shape the long-term success of its portfolio. This is a strategic leadership role for someone who combines performance marketing expertise with a deep understanding of in-game systems, player motivation, and commercial growth.

You’ll play a central role in driving both player engagement and business performance - not just supporting the product strategy, but actively helping define it.

What you\'ll be doing

• Lead the development of in-game marketing systems that drive player acquisition, engagement, and retention
• Build marketing features from concept to LiveOps, ensuring they are balanced, motivating, and aligned with revenue goals
• Partner with cross-functional teams across product, design, and UA to ensure the game economy supports player segmentation and content delivery
• Deliver actionable business insights using cohort analysis, dashboards, and forecasting to guide product decisions
• Drive collaboration across disciplines to align product and marketing objectives and scale sustainable growth

Qualifications

• Extensive experience in user acquisition and performance marketing for free-to-play mobile games
• Proven track record using analytics to optimise acquisition, retention, and monetisation strategies
• Strong understanding of in-game systems and how they influence player behaviour and commercial outcomes
• Excellent communication and stakeholder management skills, with experience working cross-functionally
• Leadership experience guiding multidisciplinary teams across design, UA, and analytics
• Strategic mindset with the ability to translate insights into product-impacting actions quickly and effectively

If you\'re ready to influence how story-driven mobile games reach and retain millions of players globally, this role offers the platform and scale to make it happen.Apply now, or contact Joe McKernan -

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