Director, Performance Marketing (Bangkok Based, relocation provided)

Director, Performance Marketing (Bangkok Based, relocation provided)

Join to apply for the Director, Performance Marketing (Bangkok Based, relocation provided) role at Agoda

About Agoda
Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our Purpose – Bridging the World Through Travel
We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness. We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

Summary
In the online travel industry, with fast-changing user behavior and the increasing role played by price comparison websites, offering the best price grants disproportionate gains. Travelers choose Agoda because they are confident they can find the best hotels at the best prices. Success requires a combination of short-term volume and margin optimization with long-term strategic positioning, considering reactions from customers, hotels, competitors, and regulators. We seek a senior leader to craft and execute Agoda’s global strategic Pay-Per-Click (PPC) strategy, utilizing tactics from price display to machine learning algorithms. This role involves close collaboration with senior management, marketing, and product teams, as well as managing and expanding a team of pricing campaign managers and analysts.

Responsibilities

• Collaborate with C-level executives and stakeholders to develop a global pricing framework aligned with strategic priorities.
• Partner with the Product team to build tools for executing and monitoring pricing strategies and improving price display across channels.
• Work with Market Development to gather local market price data and respond to competitive and partner moves.
• Design and implement pricing actions balancing short-term financial goals with strategic long-term growth.
• Manage a multi-million dollar budget and report to internal stakeholders.
• Lead, inspire, and expand a team of analysts and campaign managers through hiring and development.

Qualifications and Skills

• Experience articulating strategic issues and negotiating with C-level executives; strategy consulting experience is a plus.
• Strong analytical skills with a love for data.
• Ability to foster cross-team and cross-national cooperation.
• Proven people management skills, including hiring and developing talent.
• P&L management experience.
• Entrepreneurial mindset and proactive attitude.
• Exposure to IT and Product Development; basic coding skills are advantageous.

Additional Information

This role is based in Bangkok with relocation support. Agoda is committed to diversity and equal opportunity employment. We do not accept unsolicited third-party or agency submissions. Your application will be kept on file for future opportunities unless you request removal.

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