Stellenbeschreibung:

Hello CRO Experts,

We are an online shop for office furniture in Germany and have identified two critical bottlenecks in our sales funnel using Google Analytics 4. We are not looking for a general audit, but for a specialist to conduct a targeted analysis to find the root causes of these specific problems.



The Data (Our "What"):
We have a clear picture of where we are losing customers. There is a screenshot attached, of the GA funnel data.
• Product Detail Page: We have a ~95% abandonment rate between users viewing a product and adding it to the cart.
• Cart Page: Of those who add an item to the cart, we lose another ~64% before they begin the checkout process.
• Mobile vs. Desktop: Our conversion rate on desktop is nearly 3x higher than on mobile, indicating the problems are most severe on mobile devices.


Your Core Task (The "Why"):

We have successfully identified the 'what' and 'where' of our conversion problem through our analytics. Now, we need your expertise to help us uncover the crucial 'why'.

We believe the key to this lies in our user behavior data. Therefore, the primary focus of this project will be a deep-dive into our Microsoft Clarity account. Your main role will be to analyze session recordings and heatmaps for the problematic user segments (especially on mobile) and translate your observations into concrete insights and hypotheses.

While the analysis of Clarity is the logical starting point, we explicitly encourage you to bring your own expertise to the table. We are open to and interested in any additional methods or tools you would recommend to get to the root of the problem. We are looking for a strategic partner to solve this challenge with us, not just a contractor to follow a checklist.




The expected outcome of your analysis is a clear, actionable report that includes:

• A summary of the key user struggles and friction points you've identified.
• A concise list of data-backed hypotheses explaining the probable causes for the drop-offs.
• Prioritized, practical recommendations for solutions (visual suggestions like mockups/sketches are highly welcome).


To Apply, Please Answer the Following:
• Looking at the problem description (95% drop-off on product page, 64% on cart page), what would be your very first action?
• Please provide a brief case study or example of a time you used session recordings to solve a similar conversion problem for another e-commerce client.
• What is your estimated timeframe and budget to conduct the analysis and deliver the final action plan?



We are excited to work with an expert who can help us fix these critical leaks in our funnel and create a better experience for our customers.

NOTE / HINWEIS:

EN: Please refer to Fuchsjobs for the source of your application

DE: Bitte erwähne Fuchsjobs, als Quelle Deiner Bewerbung