Email Marketing Strategist
Act Second Location Not Available
Stellenbeschreibung:

    About Act Second

    Act Second is a premier consulting and creative studio for a new generation of brand builders. Our expertise spans Creativity, Marketing, Digital, and Strategy, supporting both established clients and emerging ventures. We design performance-driven marketing ecosystems where email marketing is a central pillar, focused on retention, lifecycle, and revenue growth.

    Job Description

    We’re looking for a performance-focused Email Marketing Strategist with hands-on experience in Klaviyo and Yotpo. This role will support both agency clients and venture brands, driving end-to-end email and SMS strategies—from segmentation and campaign planning to lifecycle automation and performance analysis. You'll collaborate closely with creative, content, and brand teams to ensure messaging is on-brand, on-target, and converting.

    Requirements

    Key Responsibilities

    • Strategy & Planning: Develop email and SMS marketing strategies aligned with brand goals, lifecycle stages, and audience behaviors.
    • Flow Architecture: Build and manage automated Klaviyo flows (e.g. welcome, cart abandonment, post-purchase, re-engagement) across brands.
    • Campaign Management: Plan, schedule, and execute one-off campaigns and seasonal sends, using A/B testing and data-driven insights.
    • Segmentation & Targeting: Build dynamic and static lists using Klaviyo segmentation logic to ensure relevance and personalization.
    • Performance Analysis: Track, analyze, and report on campaign metrics (open rate, click-through, conversion, revenue attribution) and optimize accordingly.
    • Creative Collaboration: Brief content and design teams, ensure creative assets align with strategic messaging, and adapt messaging across brand tones.
    • Retention Strategy: Collaborate on full-funnel retention tactics, integrating email/SMS with broader CRM and paid efforts.
    • Innovation & Trends: Stay up-to-date on Klaviyo feature updates, deliverability best practices, and industry benchmarks.

    Qualifications

    • 2+ years of experience in email marketing strategy, with a clear track record of owning performance.
    • Strong proficiency with Klaviyo—including flows, segmentation, analytics, and deliverability optimization.
    • Analytical mindset with experience in using email performance data to inform testing and iteration.
    • Understanding of ecommerce customer journeys, lifecycle marketing, and retention metrics.
    • Excellent communication skills and ability to brief or collaborate with designers, copywriters, and stakeholders.
    • Comfortable managing multiple brands or projects at once.
    • Fluent in English (mandatory).
    • Based in Barcelona or willing to relocate (on-site role).

    Preferred Qualifications

    • Experience in e-commerce, DTC, or B2C brands.
    • Knowledge of SMS marketing best practices and compliance.
    • Familiarity with Figma or email design basics is a plus.
    • Experience working with performance marketing or creative agencies.

    Benefits

    • Competitive salary and professional growth opportunities.
    • Exposure to both agency and venture-side brand development.
    • Creative autonomy in shaping customer retention and CRM performance.
    • Remote work.
    • Work with top-tier brands and ambitious startups in the US and Europe.
NOTE / HINWEIS:
EnglishEN: Please refer to Fuchsjobs for the source of your application
DeutschDE: Bitte erwähne Fuchsjobs, als Quelle Deiner Bewerbung
Stelleninformationen
  • Typ:

    Vollzeit
  • Arbeitsmodell:

    Remote
  • Kategorie:

    Marketing
  • Erfahrung:

    Erfahren
  • Arbeitsverhältnis:

    Angestellt
  • Veröffentlichungsdatum:

    21 Aug 2025
  • Standort:

KI Suchagent
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