EMEA Marketing Manager (m/f/d)

Stellenbeschreibung:

One of the world's leading providers of embedded hardware and solutions, ADLINK Technology GmbH is part of the ADLINK Technology group of companies. ADLINK employs over 1,950 people worldwide and sells its products in over 40 countries across five continents.

Our Mannheim team is looking for a full-time EMEA Marketing Manager (m/f/d) to start as soon as possible.

With us, you will find a fulfilling career in a corporation with a strong international focus, a place where you can stretch your thinking and develop yourself professionally.

It is a very good and uncomplicated working environment.

Function and Scope of Responsibilities

Marketing Strategy & GTM – Develop and implement results-oriented marketing and go-to-market strategies in close collaboration with Sales and Product Management to drive business growth and market penetration.
Lead Generation & Funnel Management – Build scalable lead generation programs (online & offline) through ABM, marketing automation, and performance marketing to enhance both the quality and quantity of sales leads.
Brand & Market Expansion – Strengthen brand positioning and awareness through digital campaigns, industry events, media presence, and strategic partnerships, while optimizing distribution marketing via channel partners and resellers.
Team Leadership & Development – Lead and develop the international EMEA marketing team, fostering an innovation-driven and results-oriented organization.
Cross-functional Collaboration – Position marketing as a strategic business partner by working closely with the Global CEO, CMO, Regional CEO, and other cross-functional initiatives to align business objectives.
Marketing Technology & Data-driven Management – Introduce and leverage modern marketing technologies (CRM, automation, analytics) to increase efficiency, enable data-driven decision-making, and support growth programs (e.g., MDF, solution days, events).

Requirement

Experience in driving & planning efficient and good quality lead campaigns
Minimum 3 years of marketing experience in a technology-led B2B company, with direct and indirect channels
Extensive knowledge of B2B marketing mix, digital and traditional campaign tools, and understanding of sales pipeline
Excellent knowledge of Marketing Automation (preferred Marketo)
Knowledge of Sales Force
Work requires a willingness to operate with a flexible schedule
Work requires professional written and verbal communication and interpersonal skills, fluency in German & English, and French is nice to have