Energy Marketing Lead / Comms Manager Focus Talent

Energy Marketing Lead (Berlin)

Reference Studios is a leading holistic communications agency founded by Mumi Haiati in 2017 with the vision to create a contemporary platform built on creativity and his vast global network. With offices in Berlin, Milan, and Paris, our approach is purpose‑built for today’s cross‑culture environment, a terrain in which youth and luxury, brand and consumer, online and offline, co‑exist as a whole.

Reference operates under the philosophy that everything a brand or institution does – both physically and digitally – should be thought of and treated as a form of media. Reference offers an integral approach to communications, in which top tier experience in press relations, brand & community building, curation, events, and social media are mobilised strategically and simultaneously to build momentum and energy around clients.

Reference Studios is looking for a highly motivated Energy Marketing Lead / Comms Manager with a Talent Focus to join our team in our Berlin office. In your role, you will help create energy through connecting our brands and projects with the right cultural luminaries. You should be a curious explorer, cultural insider, and strategic connector who feels comfortable in all aspects of the worlds of art, design, fashion, and entertainment. Ideally, you already have an established network of artists, key opinion leaders, and creative talents from different spheres. The ideal candidate must possess a strong drive to generate and successfully implement strategic and creative ideas, as well as demonstrate focus to achieve results with clear KPIs and ROI articulation, all while bringing an understanding of our 360 approach and a solid knowledge of contemporary culture and trends. Identifying with our brands, content, and values is not only a plus – it is a prerequisite to excel as an ambassador of Reference Studios at all times.

Your Mission:

• Support the PR leads and coordinate internal processes for executing gifting and seeding initiatives.
• Contribute to and help shape relationship strategies with creators, cultural tastemakers, and KOLs.
• Assist in ideating and implementing tastemaker campaigns, profiles, and activations across client and internal initiatives.
• Help manage and maintain the calendar for tastemaker engagement alongside PR and Energy Marketing team.
• Attend and contribute to regular team meetings focused on cultural engagement and relationship development.
• Assist with reporting on seeding and relationship‑building activities, ensuring timely delivery to clients.
• Serve as a point of contact for creators and cultural figures, acting as a brand ambassador for Reference.

Your Profile:

• 3-4 years of relevant experience in a Communications, Marketing, Public Relations Agency with a focus on talent and VIPs.
• A solid network of contacts in Berlin and Germany for Talents and PR.
• Passion for the creative fields (fashion, arts, music, entertainment, and culture).
• A strong understanding of contemporary culture and trends from niche to mainstream.
• A strong understanding of inventory management and logistics.
• A proactive, forward‑thinking, inclusive, strategic, and positive mindset.
• Excellent organisational skills, superior attention to detail, resilient under pressure, and ability to work quickly and efficiently on multiple projects simultaneously.
• Open‑minded and sociable personality.
• Takes joy out of social interactions.
• Knowledge of spreadsheets (Google Sheets, Excel, etc.) and presentation tools (Google Slides, PowerPoint, etc.).
• Strong written and oral communication skills in English and Italian – additional German and/or French skills preferred.

We Offer:

• An international, diverse team of experts in a dynamic and modern environment.
• Exposure to high‑end & culturally relevant brands, events, and products.
• A fast‑paced environment, where we favor quick decision‑making and getting things done.
• A lot of space for you, your ideas, and creativity.
• A good‑humored, friendly, and passionate team that loves what we do.
• A full‑time employment contract.
• A great working atmosphere in our beautiful offices and showrooms in Berlin, Milan, and Paris.
• Equal opportunities for all prospective employees.

To apply, please send your cover letter and CV to with the subject line Energy Marketing Lead Berlin.

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