Eventmanagement (IHK)

Course Overview

Events are a key marketing tool. This IHK‑certified course teaches you how to plan and execute events of any size, from small gatherings to large conferences and corporate celebrations. You will learn to develop concepts, manage budgets, negotiate contracts, and coordinate all aspects from venue selection to publicity and post‑event evaluation.

Key Learning Objectives

• Plan and conduct events professionally
• Present event concepts to clients
• Develop and monitor budgets
• Apply legal and contractual conditions
• Use project‑management tools for event delivery
• Handle sponsorship and publicity strategies
• Prepare reports and post‑event assessments

Curriculum Highlights

• Betriebswirtschaftliche Grundlagen
• Projektmanagement
• Eventmanagement
• Presse‑ und Öffentlichkeitsarbeit
• Organisatorische Rahmenbedingungen
• Tagungsveranstaltungen, Jubiläen und Firmenevents
• Sponsoring von Sport‑ und Kultur‑Events
• Ausstellungs‑Events
• Events im Bereich Corporate Social Responsibility

Practical Focus Areas

• Cooperation with agencies and service providers
• Venue selection, seating, catering and security requirements
• Budgeting, cost planning, and financial control
• Guest and promotion event management
• Sponsorship concepts, legal basics, and performance analysis
• Messe and exhibition concepts, planning, and presentation
• CSR event planning, fundraising, and ethics in marketing

Prerequisites

• At least a secondary education (Mittlere Reife) or equivalent
• Experience or education in communication, marketing, or corporate communication OR   minimum 3 years of professional experience in communication OR   university degree, even without additional professional experience

Course Details

• Duration: 12 months (6–8 h per week)
• Format: 8 h of online webinars, 3‑day on‑site seminar, IHK examination
• Certificate: IHK‑certified Event Manager
• Hardware: Standard PC with Windows, internet access, headset (optional)

Career Prospects

Graduates may work as event managers, coordinate conferences, exhibitions, corporate celebrations, or specialize in sponsorship and CSR projects. The course also complements roles in marketing, advertising, and corporate communication where expanded event responsibilities are desired.

Additional Information

Legal EEO statement and other statutory information are included as required by law.

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