Stellenbeschreibung:

Job Description:
We, an IT consulting firm, aim to optimize and enhance our existing B2B website. The site currently serves mainly business audiences, but we are now adding a Course Shop, which shifts the site’s purpose to engage individual learners as well as organizations.

This is not a rebrand or a rebuild. We already have a draft concept outlining desired functionalities and UI/UX components. Your role is to elevate that draft into a polished, professional design system that respects our current brand while expanding it.

We are seeking an experienced UI/UX designer to deliver two workstreams in parallel:
Top Priority: Add a Course Shop to the current site.
In Parallel: Apply visual and structural enhancements to the main website and create a new blog section.

Timeline: Ultra-rapid delivery — 6 days total, with a first iteration due by Day 4 (Course Shop).
1) Course Shop — Top Priority
• Conversion-first landing:
  • Clear promise (Learn. Advance. Succeed.)
  • Simple audience toggle (For me / For my organization)
  • Obvious next steps (Browse courses · Get a quote)
  • Prominent search and immediate trust signals (client logos, outcomes)
• Content hierarchy that scans fast:
  • Popular categories up top
  • Crisp course cards
  • Concise microcopy that removes purchase anxiety
• For Business/Education, visibly early:
  • Dedicated block explaining bulk training, invoicing, cohort options
  • Decisive CTAs (Get a quote · Talk to an advisor · See bulk pricing)
• Effortless discovery:
  • Helpful, lightweight filters with sensible defaults
  • Save/compare for later
  • Friendly empty states and progressive disclosure instead of long pages
• Course detail that answers real questions:
  • Outcomes, who it’s for, syllabus, time/effort, prerequisites
  • Upcoming sessions, FAQs, social proof
• Pricing that’s easy to grasp:
  • Individual · Team · Enterprise tiers
  • Clear seat savings and VAT/invoice clarity
• Lightweight quote experience:
  • Quick slide-over form
  • Clear reassurance on next steps
  • Option to download a one-pager for internal sharing
• Mobile-first polish:
  • Thumb-friendly layout
  • Sticky CTAs that never get in the way
  • Search always within reach
• Visual language:
  • Premium, clean typography
  • Confident spacing
  • Consistent cards and buttons
  • Restrained color with brand accents
  • Accreditation badges treated with dignity
• Inclusive by design:
  • Comfortable contrast, readable sizes
  • Clear focus states, plain-language labels
  • Smooth and unsurprising interactions
• Design acceptance (shop/landing):
  • Above-the-fold speaks to both individuals and organizations; toggle meaningfully reshapes CTAs
  • Trust is established within the first scroll
  • The Business/Education block appears early (no deep scrolling required)
  • Starting a quote never leaves the page and clearly sets expectations
  • On mobile, a new visitor can find three relevant courses in under 30 seconds
  • Pricing is understandable at a glance; course detail resolves top questions within two scrolls
  • The overall look/feel is consistent, premium, and unmistakable
• Timeline (design milestones):
  • Day 2: Moodboards, visual direction, low-fi wires for landing/key flows, first-pass UI kit
  • Day 4 (first iteration): Hi-fi landing (desktop & mobile), course cards, course detail, quote panel, Business/Education section
  • Day 6: Refinement, microcopy, click-through prototype, handoff notes
2) Website Optimization
• Apply the new visual language site-wide for a unified, modern feel
• Clarify navigation (Shop, For Business/Education, Resources/Blog, About/Contact)
• Improve page rhythm and readability; reduce cognitive load on key pages
3) Blog
• Inviting blog landing with clear topics and simple filtering
• Article templates that read beautifully: comfortable line length, strong headings, pull-quotes, related reads
• Visual and tonal consistency with the shop and main site
Key Design Expectations
• Not a complete rebrand: Build on and optimize the existing identity; keep the brand recognizable.
• Audience shift: Maintain B2B credibility while adding an appealing experience for individuals.
• Component-driven: Create reusable design elements for scalability.
• Mobile-first: Ensure seamless usability across devices.
• Professional finish: Clean, modern, polished look that increases conversion and trust.

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