Expert Lead Marketing Controlling (m / f / d)

Overview

As Expert Lead Marketing Controlling, you maximise the return on our marketing investments and drive profitable growth across all channels and regions. You are a trusted partner to the CFO and CMO, combining strategic insight, financial acumen and data-driven decision-making to ensure every euro spent delivers measurable impact. This position is permanent and based in Munich.

Responsibilities

• monitor, analyse and challenge marketing KPIs (ROI, CAC, CLV, payback) across all channels and markets, as well as across our full funnel marketing approach
• identify trends, deviations and efficiency gaps, providing targeted, actionable recommendations for rapid improvement
• lead budget and forecast processes, ensuring accuracy, accountability and alignment with our strategic goals
• deliver high-quality insights to guide channel allocation, campaign planning and long-term investment strategies
• partner with senior leadership in performance reviews, influencing key decisions at board level
• collaborate with BI and Analytics to refine KPI frameworks, attribution models and forecasting methods

You come with

• at least 7+ years of experience in marketing performance management or marketing controlling within e-commerce, omnichannel retail or D2C businesses
• deep expertise in marketing ROI modelling, KPI analysis and cost optimisation across markets and channels
• proven ability to link marketing performance to profitability, shareholder value and strategic growth
• strong stakeholder management skills, with experience working closely with C-level executives
• proficiency in BI tools ( Power BI, Tableau) and advanced data analysis capabilities
• a track record of driving process improvements and fostering a culture of cost efficiency

Why Westwing

Aside from our awesome team and shared purpose, we offer a variety of additional benefits. Come work with us and get :

• an inspiring, international, informal, and nonpolitical environment for you to take ownership and grow your career
• a unique culture based on trust, support, and collaboration where we foster open communication with our biweekly Company All-Hands, feedback channels, and regular Q&A sessions
• hybrid working mode with 3 office days per week
• up to 4 weeks temporary work-from-anywhere per year
• 30 days of paid holiday per year
• a beautiful, centrally located and dog-friendly office with free beverages, cafeteria with different lunch options, open spaces and sunny terrace
• 40% off Westwing Collection and 20% off all third-party brands in our shop (each on non-reduced items), a 10% Family & Friends voucher, and Westwing vouchers for special occasions
• regular and legendary company and team events like Movie Nights, Oktoberfest, Summer Parties, and more
• health and wellbeing offerings including sports membership, mental health support and coaching, vaccinations, skin checkups and more
• discounted green mobility options with public transport or JobRad
• company daycare “Westwing Wichtel” next to our Munich office and cooperation with Elly & Stoffl, a multilingual daycare with several locations in Munich
• subsidised company pension scheme
• “Social Impact Day” to use for doing good for environment and / or society

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