Field Marketing Manager

Overview

Our client is a fast-growing SaaS company that provides software solutions to optimize administrative and HR processes. With more than 8,700 clients and 1.4 million users across 130 countries , they design tools that deliver simple, efficient, and user-friendly experiences.

Their solutions address key business needs such as time and activity management , HR management , employee engagement , and expense reporting . By combining innovation with usability, they help organizations increase productivity and streamline their operations.

Driven by strong growth — an average of 40% per year — and ambitious expansion goals, our client is strengthening their international presence. Their team of 750 employees is currently based in France (Paris, Marseille, Nantes) , Spain (Barcelona) , Switzerland (Geneva, Basel) , and now Germany (Munich) .

As they continue to grow their footprint in the German market, they are seeking a Marketing Manager to lead local marketing initiatives, drive awareness, and support the sales team in achieving commercial success.

Description

As Marketing Manager – Germany , you will play a key role in developing and executing marketing strategies to accelerate growth in the region. You will work closely with the Country Manager and global marketing teams to design and implement a localized strategy aligned with overall business goals.

Your mission will be to help generate and nurture leads for the sales team through a mix of digital campaigns , social media , and events , while improving brand awareness and preference in the German market.

Key Responsibilities

1. Marketing Campaigns
   • Build and manage the local marketing budget.
   • Plan integrated campaigns throughout the fiscal year.
   • Develop buyer journeys and select the most effective tactics.
   • Collaborate with the DACH Product Marketing Manager to define campaign topics and messaging.
   • Create or outsource content, ensuring SEO optimization.
   • Drive, monitor, and analyze campaign performance.
   • Report on key metrics and results.
   • Partner with sales on lead scoring and funnel optimization.
2. Web and Content
   • Collaborate with global teams to manage local content on the company website and marketing materials.
3. Communication
   • Work with the global communication team to define and execute the local social media strategy.
   • Identify relevant industry events and coordinate the company’s participation and presence.
4. Testing, Iteration, and Reporting
   • Share analysis, field feedback, and actionable recommendations with internal teams to accelerate learning and performance improvement.

Objectives

You will be measured on:

• The volume and quality of leads generated and nurtured for the sales team.
• Establishing local KPI benchmarks for marketing performance.
• Improving brand awareness and preference within the German market.

• Native German speaker and fluent in English .
• 5–7 years of experience in the SaaS or HRIS industry in Germany, with a successful background in marketing.
• Entrepreneurial mindset — ideally experienced in launching a foreign company’s presence in the German market.
• Curious, proactive, and results-oriented , with a strong desire to learn and take on challenges.
• Hands-on and operational — comfortable executing and adjusting tactics in the field.
• Excellent written and verbal communication skills to effectively collaborate internally and represent the company externally.
• A true team player , adaptable and open to working across cultures and geographies.

This role offers exceptional opportunities for growth and development. Success in this position will help you strengthen key leadership capabilities, including:

• Complexity & Problem Solving – managing multifaceted challenges with creativity and logic.
• Autonomy – taking ownership and driving initiatives independently.
• Scope of Influence – expanding your impact across teams and projects.
• Responsibility & Accountability – growing with the team as responsibilities scale.
• Leadership & Attitude – leading by example and embodying the company’s core values.

• Fast-growing French Tech scale-up with an international outlook
• Early opportunity to contribute to growth in a large market
• Collaborative and transparent culture (employee shareholding, open salaries, collective bonus)
• Passionate, down-to-earth teams with a strong sense of humor
• Human-sized company encouraging initiative and innovation
• Inclusive workplace welcoming disabled employees

Additional Perks

• Annual global seminar and regular team events
• 30 days of paid vacation
• 75% reimbursement of the Deutschland Ticket
• Flexible work-from-home options

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