Field Marketing Manager - German Speaker (f/d/m)

Field & Partner Marketing Executive - German Speaker (f/d/m)

Based in Berlin, Germany, the Field & Partner Marketing Executive will join the Marketing & Communication team and report to the Global Marketing Director – Campaigns. The role focuses on the operational delivery of field events, webinars, and partner marketing activities across Europe. You will drive awareness, lead generation, and pipeline acceleration through high‑quality marketing programs and close collaboration with partners and sales teams.

Responsibilities

• Plan, organize and manage events and webinars (registrations, logistics, speaker coordination, budget management, follow-up) aligned with global and regional priorities.
• Ensure brand consistency and messaging alignment across all touchpoints (presentations, booths, collateral, digital assets).
• Negotiate and manage relationships with suppliers, venues, and external agencies to deliver cost-effective and impactful events.
• Monitor attendee engagement and ensure high-quality experiences before, during, and after events.
• Execute joint go-to-market campaigns with partners, including co-branded events, webinars, and digital campaigns (emails, landing pages, paid promotion, social amplification).
• Manage the co-marketing process end-to-end: from planning and content coordination to asset delivery and performance tracking.
• Ensure partners have access to the right messaging, collateral, and enablement resources to maximize their impact.
• Track, analyze, and report on partner campaign KPIs to ensure ROI and continuous improvement.
• Work hand-in-hand with the Senior Field & Partner Marketing Manager; liaise with campaign managers, Product & Content marketing, and sales for consistency.
• Collaborate closely with the sales team to align on target accounts, pipeline acceleration initiatives, and timely follow-up on leads.
• Act as a point of contact for internal stakeholders regarding partner and field marketing activities.
• Ensure accurate and timely data entry in CRM and marketing automation tools (e.g., Salesforce, HubSpot). Consolidate results for events and campaigns; provide insights and recommendations for improvements.

Qualifications & Experience

• 3-5 years of experience in marketing execution (events, partner marketing, or demand generation).
• Hands-on experience with B2B events and/or partner co-marketing in a SaaS environment.
• Strong organizational skills, able to juggle multiple projects.
• Good knowledge of Salesforce/HubSpot/Zoom Webinar or similar tools.
• English and German language proficiency is mandatory.

Key Qualities

• Attention to detail and accuracy
• Adaptability and responsiveness
• Team spirit and excellent interpersonal skills
• Autonomy and proactive approach
• Professional English proficiency

Data & Reporting

• Ensure accurate and timely data entry in CRM and marketing automation tools (Salesforce, HubSpot, etc.).
• Consolidate results for events and campaigns; provide insights and recommendations for improvements.
• Ensure all activities contribute to pipeline growth and ROI.

Perks & Benefits

• Health & Wellbeing: access to nilo mental health platform with 1-on-1 sessions.
• Development: Udemy training platform with 24/7 access, unlimited content, and certifications.
• Remote work support: equipment and flexible working hours.
• Team culture: regular onsite gatherings and celebrations.
• Paid special leave days for family or other needs.
• Workcation options to combine work with travel.
• Location-based benefits that may differ between locations.

IDnow applies the principles of non-discrimination and equal opportunity in recruitment and employment, respecting principles of equal opportunities across sex, race or ethnic origin, religion or convictions, gender identity, citizenship, marital status, disability, age, or sexual orientation.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• IT Services and IT Consulting

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