Global Antenna Segment Marketing Manager

Quectel Wireless Solutions is global IoT technology developer and cellular module supplier of 5G, LTE, LTE-A, LPWA, Smart Module, C-V2X, GSM/GPRS, UMTS/HSPA(+) and GNSS modules. Due to business expansion, Quectel is looking for motivated and proactive candidates to join our team.

Global Antenna Segment Marketing Manager

Overview

We are looking for a strategic and driven Global Antenna Segment Marketing Manager to lead marketing initiatives across our antenna portfolio, with a focus on combo and external antennas. This role is responsible for developing and executing global go-to-market strategies that drive growth, increase brand visibility and expand our presence in key vertical markets. The ideal candidate will bring hands-on experience in IoT antenna marketing with a strong understanding of market dynamics, customer needs and technology trends.

Key Responsibilities

• Lead global segment marketing strategy for embedded, external and combo antennas, ensuring alignment with product development and sales goals.
• Identify and assess new markets, customer segments and use cases for antenna products, with a focus on high-growth verticals.
• Ability to identify and analyze key customer buying criteria to inform product positioning, marketing strategies and sales approaches.
• Develop value propositions, segment positioning and compelling messaging that resonates with technical and commercial audiences.
• Create targeted promotional content and marketing campaigns that drive awareness, generate leads and support sales enablement across global regions.
• Work closely with product management, field application engineering (FAE), sales and regional marketing teams to deliver cohesive and effective go-to-market plans.
• Drive thought leadership through white papers, case studies, webinars and industry event participation.
• Monitor market trends, customer feedback and competitive activity to inform strategy and positioning.
• Own and track marketing KPIs for the antenna segment, continuously optimizing campaigns and messaging for improved performance.

Qualifications

• Bachelor’s degree in Marketing, Engineering, Business, or a related field; MBA is a plus.
• Minimum of 3 years of experience in a marketing role within the antenna industry, with a strong focus on combo and external antennas.
• Fluent in written and spoken English.
• Deep understanding of antenna technologies, applications and key markets.
• Proven track record of developing and executing marketing strategies that successfully target and engage new customer segments.
• Strong storytelling skills and the ability to translate technical features into value-driven messaging.
• Proficiency in digital marketing tools, CRM systems, and campaign performance analytics.
• Excellent cross-functional collaboration and project management skills in a global context.
• Self-starter with a strategic mindset and a passion for wireless technology and connectivity solutions.

What We Offer

• Innovative Spirit: Work in a creative environment that encourages new ideas and solutions.
• Career Development: We invest in your growth and continuous learning.
• Team Culture: Join a motivated team that collaborates to shape the future of IoT.
• Flexibility: Enjoy flexible working hours and the opportunity to work remotely.

Only shortlisted candidates will be contacted!

#J-18808-Ljbffr