Go-To-Market Lead (m/f/d)

Smalt is the AI‑first backoffice and growth engine empowering skilled tradespeople to become entrepreneurs. We help craftsmen launch and grow their own businesses by providing a digital backoffice – from company setup and registration to invoicing, documentation, and growth tools.

Since our founding in 2023, we’ve raised €12M from top global VCs (General Catalyst, Owl Ventures, noa & others) and built strong revenue traction (€4–5M) through our integrated service delivery business.

Now, we’re scaling our partnership model – and we’re seeking a Go‑To‑Market Lead (m/f/d) who will take ownership of helping our partner craft businesses (Handwerksbetriebe & Neugründungen) grow their top line. This role is crucial to the success of smalt’s business – only if our partners are successful themselves will smalt be able to grow its revenue share model. The role combines commercial strategy, marketing experimentation, and hands‑on activation to make our partners successful. You’ll work at the intersection of operations, marketing, and technology – driving growth, testing playbooks, and shaping how Smalt empowers trades entrepreneurs to scale.

Responsibilities

• Accelerate partner growth: Work closely with new and existing craft partners to identify growth levers, design local activation campaigns, and drive top‑line revenue.
• Run growth & marketing experiments: Design and test campaigns (digital & offline), set up and optimise websites, implement funnels, and measure performance.
• Create repeatable playbooks: Develop structured go‑to‑market templates and best practices that can be scaled across Smalt’s partner network.
• Conduct sales trainings: Train partners and their teams on customer acquisition, sales conversion, and retention.
• Make topline growth scalable: Work with the Product and Technology teams to identify opportunities to productise successful GTM approaches and automate growth processes.

Ideal Background

• Experience at a top‑tier consulting firm (McKinsey, BCG, Bain) or high‑growth startup in go‑to‑market or sales enablement.
• Strong exposure to small business growth, franchise operations or field marketing.
• Passionate about empowering entrepreneurs and helping real businesses grow.

Experience & Skills

• 1–2 years of full‑time work experience in go‑to‑market, marketing, or sales OR leading consulting firm (MBB) – ideally in a B2C or SMB context.
• Strong intrinsic motivation and excitement about designing and executing data‑driven revenue‑generating campaigns.
• Language: Fluent in German and English.
• Strong analytical mindset with the ability to measure and optimise performance.
• Hands‑on with digital tools (e.g., Webflow, Notion, Google Sheets, Zapier, HubSpot) and willing to experiment to find what works.

Mindset & Working Style

• Entrepreneurial & self‑sufficient: Thrives in fast‑moving, ambiguous environments and loves building from scratch.
• Data‑driven: Makes decisions based on numbers and quick iterations.
• Curious about GTM tech: Excited about new growth tools, automation, and how technology can amplify marketing impact.
• Hands‑on & supportive: Willing to work directly with partners, including local activations and field support.

Why You’ll Love Working With Us

• Join a passionate, diverse and inclusive team shaping the future of skilled trades.
• Competitive compensation & VSOP.
• Exposure to the world’s leading investors such as General Catalyst, noa, Owl Ventures & Heartfelt_.
• Hybrid work setup (Berlin preferred).
• Regular team events and lunches.

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