Go-To-Market Lead (m/f/d)

⭐️ Your Impact:

As GTM Lead, you will:

• Accelerate partner growth: Work closely with new and existing craft partners to identify growth levers, design local activation campaigns, and drive top-line revenue.

• Run growth & marketing experiments: Design and test campaigns (digital & offline), set up and optimize websites, implement funnels, and measure performance.

• Create repeatable playbooks: Develop structured go-to-market templates and best practices that can be scaled across Smalt’s partner network.

• Conduct sales trainings: Train partners and their teams on customer acquisition, sales conversion, and retention.

• Make topline growth scalable: Work with the Product and Technology teams to identify opportunities to productize successful GTM approaches and automate growth processes.

✨ What Makes You a Great Fit:

• Ideal Background:

  • Experience at a top-tier consulting firm (McKinsey, BCG, Bain) or high-growth startup in go-to-market or sales enablement.

  • Strong exposure to small business growth, franchise operations, or field marketing.
  • Passionate about empowering entrepreneurs and helping real businesses grow.

• Experience & Skills:

  • Ideally, 1-2 years of full-time work experience in go-to-market, marketing, or sales OR leading consulting firm (MBB) - ideally in a B2C or SMB context

  • Strong intrinsic motivation and excitement about designing and executing data-driven revenue-generating campaigns.
  • Strong analytical mindset with the ability to measure and optimize performance.
  • Hands-on with digital tools (e.g., Webflow, Notion, Google Sheets, Zapier, HubSpot) and willing to experiment to find what works.

• Mindset & Working Style:

  • Entrepreneurial & self-sufficient: Thrives in fast-moving, ambiguous environments and loves building from scratch.
  • Data-driven : Makes decisions based on numbers and quick iterations.
  • Curious about GTM tech : Excited about new growth tools, automation, and how technology can amplify marketing impact.
  • Hands-on & supportive: Willing to work directly with partners, including local activations and field support.
  • Language: Fluent in German and English.

☀️ Why You'll Love Working With Us:

• Join a passionate, diverse and inclusive team shaping the future of skilled trades
• 30 vacation days
• Competitive compensation & VSOP
• Deutschlandticket or Urban Sports ClubMembership
• Exposure to the world’s leading investors such as General Catalyst, noa, owl Ventures & Heartfelt_
• Hybrid work setup (Berlin preferred)
• Regular team events and lunches

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