Growth Marketing Manager

The job is for a paid marketing professional to develop, deploy, and analyze paid channels and campaigns.

Job Description

• Develop, deploy, and analyze paid channels and campaigns across PPC/PLA, paid social, programmatic display, native, and exploratory channels.
• Coordinate with BI, content, copy, creative, brand marketing, and SEO teams to ensure acquisition campaigns align with other public-facing campaigns and provide insightful tracking/reporting.
• Manage high-scale budgets with various platforms, adhering to strict ROI disciplines.
• A/B test targeting, content, copy, and creative among other strategies to continually improve performance and ROAS.
• Actively manage relationships with account managers of various DR platforms to ensure campaign strategies and tools utilized are current.

Qualifications

• Minimum of 3-5 years of experience working on direct response, B2C campaigns with seven or eight-figure annual budgets.
• Must be an expert at utilizing Google Analytics, Tableau (or similar), and other online advertising, competitive research, and analytics tools.
• Must be strong with Excel, with the ability to aggregate and pivot data to derive data-driven decisions.
• Must have strong communication and presentation skills (PPT or Keynote).

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