Growth Marketing Manager : Aufbau neuer Teambuilding-Brand für Education / Travel Startup (m / [...]

Establish the new brand "TeamRallye" and launch our puzzle tours in new cities.

How does a startup grow into a scaleup? How do we expand into new markets with our established brand and establish a new brand to reach new target groups?

We understand how to inspire students to think outside the box with puzzles.

"Learning without realizing it" is the motto of the digital scavenger hunts from "SchoolRallye".

Now, we want to expand our individual puzzle tours into more cities and establish the new brand "TeamRallye" for team building. We are looking for you!

Tasks

Your mission – what you can expect:

With your work, you ensure that more people learn about and use our experiences. Whether school classes or teams: you make visible that learning can be playful and teamwork effective. You bring our offerings to the right target audience – turning exciting puzzles into valuable moments.

You are the right hand of the founder in marketing and distribution, ensuring processes run smoothly, partnerships are gained, and campaigns are measurably successful.

Marketing Creative Mastermind:

• Develop compelling ad texts for Meta campaigns & video productions
• Manage the development of landing pages & complex CMS pages

Performance Marketing & Online Distribution:

• Run & test Meta ad creatives following best practices
• Launch our proven Google Ads and monitor campaigns
• Position us on TripAdvisor & Merchant Center and other portals
• Handle analytics, GTM, tagging & attribution

Process Automation:

• Ensure smooth workflows with Airtable, Zapier & our ticketing system
• Coordinate automation projects with a marketing automation freelancer

B2B Business Development:

• Build a reseller network to create cool team-building experiences
• Identify potential team-building agencies
• Convince via email, phone & follow-ups
• Assist partners with onboarding into our booking system

Qualifications

Skills & Mindset:

• Work independently, solution-oriented & stay organized
• Enjoy managing multiple projects and making things work smoothly
• Write catchy texts that click & sell
• Understand target groups – whether teachers or HR managers

Experience & Tools:

• 2-4 years of experience in online marketing (preferably agency environment, small teams)

Proficiency with:

• CMS (Webflow / WordPress)
• Google Ads & keyword optimization
• Analytics / Tag Manager
• Meta Ads / creatives / performance testing
• CRM / email marketing (ActiveCampaign)
• Project management (Asana) & freelancer coordination
• Low code / automation tools (Zapier / Bubble)

Language & Organization:

• Native German, solid English skills
• Well-organized, remote-capable & reliable

Benefits:

• Remote work (including WeWork membership) – optional office in Berlin
• Flexible working hours – adapted to your life stage
• Direct collaboration with the founder & real impact on growth and brand
• A young, digital team eager to shape things – no pointless meetings

SchoolRallye enables students on school trips to learn naturally through puzzle fun. We aim to make digital education feel less like learning.

Children become part of a mission to solve, like a scavenger hunt, receiving instructions on their smartphones. They collect clues left in the city, solve puzzles together, and dive deeper into a story connected to school topics.

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