Growth Marketing Manager (mfd)

JOIN YOUSICIAN

Yousician impacts and enriches the lives of millions of people by empowering them to play the music they love, learn something new and nourish their well‑being with something meaningful. We merge music and tech to amplify the everyday. We reimagine the way people learn to play so that everyone can play.

And you don’t need to be a musician to join Yousician!

We are a band of passionate professionals who love what they do, are great at it and move to the beat of the same drum. We serve all players from newbies to seasoned pros. If you are looking for a rewarding career opportunity that helps shape the future of music‑tech you’re in the right place!

WHY YOU SHOULD APPLY

Ready to revolutionize how people enjoy music? As a Growth Marketing Manager at Yousician you’ll be at the forefront of expanding our reach to millions of aspiring musicians around the globe. Your work will be pivotal in shaping how people discover and embrace music in their everyday lives.

We’re looking for a marketing expert who thrives in driving growth through innovative and strategic campaigns. If you’re ready to be part of the world’s leading music‑tech platform and redefine how people access music this role is for you. And don’t worry you don’t need to be a musician to make an impact here—just a passion for crafting compelling user journeys!

• Global Impact: You’ll work on international marketing campaigns that reach diverse markets across the world, not just one region.
• Innovative Products: Promote industry‑leading music education apps transforming how people enjoy music.

WHAT YOU WILL DO

• Own Web Campaigns: Take end‑to‑end responsibility from generating strategy through reporting across web channels to achieve company business goals.
• Strategize and Optimize: Develop and execute a strategy for your channels and ensure a strong ROI and continuous performance improvement.
• SEO Strategy & Agency Coordination: Act as the primary liaison with our SEO agency to ensure alignment on strategy implementation and performance.
• Bridge SEO & SEM: Understand the relationship between organic and paid search and use cross‑channel insights to maximize efficiency and performance across both.
• Data Analysis and Reporting: Partner with data team to ensure sophisticated data analysis to inform decisions.
• Creative Collaboration: Work closely with creative team to brainstorm, develop and refine ad creatives that align with platform best practices and resonate with the target audience.
• Partner Management: Build and maintain relationships with marketing partners to support growth initiatives.
• Cross‑Functional Engagement: Collaborate with internal stakeholders to innovate, develop and implement a robust strategy.
• Innovative Experimentation: Plan and execute experiments to drive continuous improvement and innovation in user acquisition strategies.
• Identify Opportunities: Explore new opportunities for investment to assist in scaling user acquisition efforts and fuel incremental growth in a dynamic landscape.

WHO YOU ARE

You are a performance‑driven marketer with:

• (3 years) Performance marketing experience in web advertising campaigns with a proven track record.
• Hands‑on experience in major advertising platforms (e.g. Google Ads, Bing Ads, Meta etc.) across various formats (e.g. SEM, PMax, Display, Video, CTV etc.).
• Strong understanding of performance marketing metrics and ability to connect channel performance to business outcomes.
• Ability to connect SEO and SEM strategies to create holistic acquisition plans.
• Exceptional ability to draw key insights from both quantitative and qualitative and make data‑informed decisions; comfortable working with large datasets.
• Deep knowledge of the digital marketing landscape and best practices.
• Proficiency in BI tools (e.g. Looker, PowerBI) and web analytics tools (e.g. Google Analytics, Ahrefs, SEMrush).
• Excellent communication and collaboration skills with a strategic mindset.
• A self‑starter with a bias for action and strong sense of ownership.
• Valued Experience:
• Experience in subscription‑based business or B2C SaaS products.
• Exposure to app acquisition and mobile growth marketing.
• Experience with experimentation, landing page optimization or web UX / CRO.

WHAT WE OFFER

• You’ll have an opportunity to join our diverse international team backed by top VCs and competing with the best education applications in the world.
• You’ll have a meaningful and profound impact on the lives of millions of musicians and future musicians all around the world.
• You’ll get to work with a passionate and friendly growing band of PMs, designers, developers and data scientists.
• Relocation support.
• You’ll get a competitive compensation package – salary, perks – and work in an awesome office in Berlin.
• Employment type: Full‑time.

HOW TO APPLY

Send us your application and CV (in English). Or get in touch with us through our Talent Acquisition Partner. Let’s make the world a more musical place together! #rockon

ABOUT US

Yousician is the world’s largest music‑tech company with millions of users worldwide. Based in Helsinki, Finland, Yousician is home to the category‑defining Yousician and GuitarTuna apps. Yousician, the #1 platform to learn and play music, makes learning fun, easy and more accessible for everyone. Yousician’s innovative award‑winning technology listens to you play and gives instant feedback. With interactive gamified lessons and songs and courses by world‑famous artists like Metallica and Jason Mraz, Yousician empowers people to play music they love. GuitarTuna, the #1 tune‑and‑play app (iOS, Android, WP) has won numerous international business awards including WIRED’s hottest Finnish start‑up SXSW Midem and educational awards such as Sunday Times World’s best apps and Best European Learning Game. Today Yousician employs 140 professionals from nearly 30 nationalities. We’re hiring so come join our amazing team and help us make the world a more musical place!

People with severe disabilities will be given preference if equally qualified.

CANDIDATE PRIVACY

Here at Yousician we take your privacy seriously. We only process your personal data for recruiting purposes. You can read more about candidate privacy in our Privacy Notice.

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