Growth Marketing Manager (m/f/d) — Parental Leave Cover

On a mission to make musicality as common as literacy

At Yousician, you’ll help shape the future of music education and profoundly impact the lives of millions of people.

Yousician impacts and enriches the lives of millions of people by empowering them to play the music they love, learn something new, and nourish their well-being with something meaningful. We merge music and tech to amplify the everyday. We reimagine the way people learn to play so that everyone can play.

And, you don’t need to be a musician to join Yousician!

We’re a band of passionate professionals who love what they do, are great at it, and move to the beat of the same drum. We’re for all players, from newbies to seasoned pros. If you are looking for a rewarding career opportunity that helps shape the future of music-tech, you’re in the right place!

WHAT YOU’LL DO

• Own Web Campaigns : Take end-to-end responsibility from generating strategy through reporting across web channels to achieve company business goals.
• Strategize and Optimize : Develop and execute a strategy for your channels and ensure a strong ROI and continuous performance improvement.
• SEO Strategy & Agency Coordination : Act as the primary liaison with our SEO agency to ensure alignment on strategy, implementation and performance.
• Bridge SEO & SEM : Understand the relationship between organic and paid search, and use cross-channel insights to maximize efficiency and performance across both.
• Data Analysis and Reporting : Partner with data team to ensure sophisticated data analysis to inform decisions.
• Creative Collaboration : Work closely with creative team to brainstorm, develop and refine ad creatives that align with platform best practices and resonate with the target audience.
• Partner Management : Build and maintain relationships with marketing partners to support growth initiatives.
• Cross-Functional Engagement : Collaborate with internal stakeholders to innovate, develop and implement a robust strategy.
• Innovative Experimentation : Plan and execute experiments to drive continuous improvement and innovation in user acquisition strategies.
• Identify Opportunities : Explore new opportunities for investment to assist in scaling user acquisition efforts and fuel incremental growth in a dynamic landscape.

WHO YOU ARE

You are a performance-driven marketer with:

• 3+ years of Performance marketing experience in web advertising campaigns with a proven track record.
• Strong understanding of performance marketing metrics and ability to connect channel performance to business outcomes.
• Ability to connect SEO and SEM strategies to create holistic acquisition plans.
• Exceptional ability to draw key insights from both quantitative and qualitative data and make data-informed decisions; comfortable working with large datasets.
• Deep knowledge of the digital marketing landscape and best practices.
• Proficiency in BI tools (e.g. Looker, PowerBI) and web analytics tools (e.g. Google Analytics, Ahrefs/SEMrush).
• Excellent communication and collaboration skills, with a strategic mindset.
• A self-starter with a bias for action and strong sense of ownership.
• Experience in subscription-based business or B2C SaaS products.
• Exposure to app acquisition and mobile growth marketing.
• Experience with experimentation, landing page optimization or web UX/CRO.

WHAT WE OFFER

• You’ll have an opportunity to join our diverse international team, backed by top VCs and competing with the best education applications in the world.
• You’ll have a meaningful and profound impact on the lives of millions of musicians and future musicians all around the world.
• You’ll get to work with a passionate and friendly growing band of PMs, designers, developers and data scientists.
• Relocation support
• You’ll get a competitive compensation package - salary, perks - and work in an awesome office in Berlin.

HOW TO APPLY

Send us your application and CV (in English). Or get in touch with us through our Talent Acquisition Partner Let’s make the world a more musical place together! #rockon

ABOUT US

Yousician is the world’s largest music-tech company, with millions of users worldwide. Based in Helsinki, Finland, Yousician is home to the category-defining Yousician and GuitarTuna apps. Yousician, the #1 platform to learn and play music, makes learning fun, easy, and more accessible for everyone. Yousician’s innovative, award-winning technology listens to you play and gives instant feedback. With interactive, gamified lessons and songs, and courses by world-famous artists like Metallica and Jason Mraz, Yousician empowers people to play music they love. GuitarTuna, the #1 tune-and-play app (iOS, Android, WP), has won numerous international business awards, including WIRED’s hottest Finnish start-up, SXSW, Midem, Launch.edu, and educational awards such as Sunday Times "World’s best apps" and Best European Learning Game. Today Yousician employs 140+ professionals from nearly 30 nationalities. We’re hiring, so come join our amazing team and help us make the world a more musical place!

Shaping Music Together

We’re on a mission to make musicality as common as literacy, and key to that is building a team as diverse as the people we serve. As part of our ongoing journey towards building a diverse, equitable and inclusive culture, we welcome applications from all individuals. We value diversity and do not discriminate on the basis of any characteristic. If you have a disability or special needs, please inform us and we’ll provide the support you need during the application and interview process.

CANDIDATE PRIVACY

We take your privacy seriously. We only process your personal data for recruiting purposes. You can read more about candidate privacy in our Privacy Notice.

ADDITIONAL INFORMATION

PERSONAL DEVELOPMENT: Professional growth mindset. You’ll work alongside some of the best people in your field in small, efficient and empowered teams. We create an environment and support people in their professional growth. We work hard and jam hard!

ONLY THE BEST: Pride in doing excellent work. There is a great sense of joy coming from doing one’s work exceptionally well. At Yousician we take pride in our work, both in terms of work quality and productivity. We like working with people that go that extra mile for the pure joy of doing great work and delivering impressive results.

The basics: Benefits for lunch, exercise & culture, commuters benefit, free snacks & drinks, medical services, extended insurance, computers, phones – the usual stuff.

Your own instrument: We have our own stage at the office. We have a double bass, electric and acoustic guitars, a baby grand piano, digital pianos, mixers, microphones, drums… you name it! We have jam sessions after work on Fridays.

A recording studio: We have our own recording studio – which you are free to use for your own projects. We love music and encourage everyone to play their favorite songs and share their tunes.

Contact

Lis Balaj
Talent Acquisition Partner

Contact form

We’re always hiring at Yousician. If you have any questions regarding open positions, fill out the form below.

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