Growth Marketing Manager - Server-Side Tagging Product (m/f/d)

Location : Hybrid in Munich (minimum of 2 days a week from the office)

Growth Marketer – Server-Side Tagging (SST) Product

Usercentrics is a global leader in data privacy and privacy‑led marketing solutions. We believe that privacy is a driver for growth in a data‑driven world. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem.

We are looking for a data‑driven, creative, and execution‑focused Growth Marketer for our Server‑Side Tagging (SST) Product to drive measurable, scalable user and revenue growth across the full customer lifecycle — from acquisition to activation, retention, revenue expansion, and referrals.

Responsibilities

• Own the funnel across acquisition and activation, including retention & engagement, monetization & revenue expansion.
• Identify growth levers and monitor & optimize key funnel metrics — from sign‑up to activation to premium conversion — with a focus on reducing drop‑offs.
• Increase activation rates by identifying key activation moments and optimizing onboarding experiences, in‑product flows, and communication to help users reach value faster.
• Boost conversion to premium by developing and executing strategies to move users from free to premium plans through targeted messaging, personalized offers, and behavioral triggers.
• Prevent churn and increase retention by analyzing churn signals, designing win‑back and reactivation campaigns, and collaborating with product and lifecycle teams to maintain engagement among active and paying users.
• Experiment and iterate by designing and running A/B tests across multiple channels (email, in‑app, landing pages, ads) to continuously improve user engagement and conversion.
• Collaborate cross‑functionally by partnering with product, email marketing, analytics, and customer success to ensure cohesive activation and upgrade strategies.
• Leverage automation and personalization by using marketing automation tools and CRM data to deliver timely, relevant communication that nudges users toward the next step.
• Report and communicate insights by regularly sharing performance data, learnings, and recommendations with stakeholders to inform roadmap and strategy.

Qualifications

• 3–5 years of experience in Growth Marketing roles and Product‑led Growth (PLG) for a SaaS or digital product.
• Proven track record of improving activation and conversion metrics through experimentation and data‑driven campaigns.
• Strong analytical mindset – comfortable using tools like Amplitude, Mixpanel, Google Analytics, HubSpot, or similar.
• Excellent understanding of customer journey optimization, behavioral targeting, and funnel analysis.
• Hands‑on experience with A/B testing, marketing automation, and email/in‑app messaging tools.
• Creative problem solver who loves testing hypotheses and iterating quickly.
• Collaborative communicator who thrives in cross‑functional teams.

Skills & Attributes

• A self‑starter mindset with the drive to take ownership, operate independently, and thrive in a demanding, fast‑paced environment.
• Creative problem‑solving and a proactive drive to make a measurable impact.
• A collaborative spirit with the ability to influence teams and build consensus.
• Excellent written and verbal communication skills, with the ability to craft clear, persuasive storytelling and localize messaging for different audiences.
• Highly analytical, comfortable building frameworks to measure success and demonstrate impact.
• A collaborative team player skilled at influencing stakeholders and driving alignment across functions.

Why join Usercentrics?

• Joining Usercentrics means becoming part of a fast‑growing, diverse and international team of tech enthusiasts and entrepreneurially‑minded people who build our success story together.
• Company culture is important to us – we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive both personally and professionally.
• Get involved! We have plenty of initiatives and love to see people from all departments enthusiastically participating and shaping our future together in different cross‑department projects.
• Your work‑life balance is important to us too – we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy).
• We always remember to have fun along the way, both in our day‑to‑day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online.
• You are the most valuable asset to our company which is why we’re happy to offer awesome benefits like our personal development budget, job‑related language courses and a lot more (depending on your location) to focus on your well‑being.

About Us

We are driven by our values #BeBrave, #BetterTogether, #LeadbyExample, #InnovateWithPurpose, #PassionForPrivacy, #GiveBack and #ComeAsYouAre. They show what we believe in and how we work. They help make our team special and guide us in everything we do. They’re the heart of our company and inspire us to do our best every day.

We strive to create a diverse, equitable, and inclusive environment (DEI) where everyone feels valued, respected, and empowered to reach their full potential. We believe that our different backgrounds, experiences, and perspectives are our greatest strengths — so we are committed to building with them as we foster innovation and drive our success.

We recognize that this is an ongoing journey. We commit to listening and to continuous learning, growth, and improvement. By embracing DEI principles, we will create a more just and equitable society, and we are proud to play our part in making this vision a reality.

We are #BetterTogether.

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