Stellenbeschreibung:

GTM Experimentation Lead

Remote




About ZenRows:

Born in the vibrant heart of the Basque Country in Bilbao, ZenRows is one of Europe's fastest-growing startups. Founded in 2021, we are dedicated to revolutionizing data workflows with our cutting-edge web data extraction platform, used globally across industries like e-commerce, real estate, finance, and AI. Our mission is to empower businesses with seamless, scalable data solutions to drive automation, analytics, and AI-driven insights. ZenRows champions a fully remote work environment, committed to attracting top-tier talent regardless of location.




The Role:

We are seeking a dynamic GTM Experimentation Lead to develop and implement innovative strategies that will significantly increase users, enhance prospect engagement, and drive rapid business growth. This role is pivotal in discovering new channels, running experiments, and driving revenue through data-driven innovation and cross-functional collaboration.




Key Responsibilities:

• Experimentation and Optimization: Lead rapid testing cycles to determine the most effective growth tactics, focusing on increasing TOFU conversion and converting visitors to paid customers.
• User Acquisition and Retention: Develop and execute comprehensive strategies to dramatically grow and retain users by leveraging a mix of emerging marketing methods, scaled digital marketing techniques, integrations, partnerships, and network effects..
• Market Research and Consumer Insights: Understanding market trends, customer needs, and competitor strategies. Leverage surveys, user interviews, and competitive analysis to inform campaign and growth strategies.
• Cross-functional Collaboration: Collaborate with marketing, product, and sales teams to align and execute growth initiatives that enhance the PLG customer journey.
• Analytics and Data: Utilize analytics tools to monitor, analyze, and leverage data to quickly make informed decisions that propel user and revenue growth.



What You’ll Bring:

• Proven Track Record of Scalable Growth Achievements: A portfolio of successful growth initiatives that have impacted user acquisition, retention, and revenue.
• Deep Understanding of PLG Metrics and Analytics: Expertise in analyzing key PLG metrics using tools like Amplitude and Google Analytics.
• Experience with Growth Tools and Technologies: Proficient in utilizing a blend of traditional marketing automation platforms such as HubSpot, alongside innovative tools like Clay for automating workflows and n8n for creating custom automation workflows across various apps.
• Technical Proficiency: Ability to work closely with engineering teams, understanding APIs, basic coding, and managing data queries and automation tools.
• Creative Problem Solving and Experimentation: Demonstrated creativity in developing new strategies for growth and comfort with rapid experimentation cycles.
• Strong Communication and Collaboration Skills: Excellent ability to communicate ideas and collaborate effectively across all organizational levels.
• Adaptability and Resilience: Capability to handle rapid changes in a startup environment with a proactive and positive approach.
• Leadership and Ownership: Ready to take charge of growth projects from start to finish, inspiring teams and driving initiatives without direct authority.



Why You’ll Love Working Here:

• Remote Flexibility: Work from anywhere, focusing solely on impactful outcomes.
• Dynamic Growth Opportunities: Rapid career progression in a thriving startup environment.
• Impactful Work: Make a significant impact on our company’s growth and user experience.
• Supportive Environment: Join a team that values innovation, personal growth, and collaborative success.



Apply Now:

Are you ready to drive growth and make a measurable impact at one of Europe’s most innovative startups? Visit our careers page to apply or learn more about this exciting opportunity.