Head of Paid Media

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Managing Partner @ Passion for People GmbH | Executive & Professional Search > NEXT LEVEL - powered by AI( | |…

Our mandate is a fast-growing, innovation-driven global automotive group that is currently preparing the launch of a new premium electric vehicle brand in Europe. With a strong commitment to design, technology, and sustainability, our client is transforming the future of mobility and aims to redefine luxury for the electric vehicle generation.

The German market will play a key role in this expansion – and this is your opportunity to shape the brand from day one. We are currently seeking a

Head of Paid Media (m/w/d)

who will report to the Marketing Director Germany of the parent company and take full ownership of local paid media and PR strategy and execution. As the first local marketing hire on the ground for this specific new brand, you will lay the foundation for scalable media operations and as a perspective, you may build your own team over time.

Your office will be located in Frankfurt.

Your Responsibilities:

• Own the full funnel paid media strategy for the German market – from concept to execution, across digital and traditional media channels.
• Plan and manage media budgets with a focus on performance, reach, and brand impact.
• Design and execute integrated campaigns across search, social, programmatic, video, DOOH, display, and more.
• Collaborate with central marketing teams in Europe and China to align messaging, creative assets, and campaign goals.
• Build relationships with external media agencies and partners, including evaluation and selection.
• Monitor and analyze campaign performance, create executive dashboards, and drive continuous optimization.
• As a perspective, contribute to the long-term media organization by recruiting, mentoring, and leading a growing paid media team in Germany.
• Represent the PR and paid media perspective in cross-functional discussions with brand, performance, and CRM colleagues.

Your Profile:

• University degree in a related field.
• 5+ years of experience in paid media, performance marketing, digital campaign management, PR or comparable.
• Experience in automotive, mobility, tech, or premium consumer brands preferred
• Proven expertise in media strategy, channel mix design, and multi-platform execution.
• Strong understanding of the German media landscape (digital and offline) and consumer behavior.
• Sharp sense for the relevant target groups and how to reach those effectively via adequate media channels, events and more.
• Hands-on mentality with the ambition to build from scratch and scale up over time
• Analytical thinker with KPI-orientation and experience in attribution, tracking, and reporting.
• Fluency in German and English is required, additional languages are a plus.
• International mindset and willingness to work across cultures and time zones.
• A rare opportunity to help launch a new luxury brand in Germany from the ground up.
• Strategic freedom, short decision paths, and direct influence on brand success.
• A dynamic, international work environment with close ties to central teams in Europe and Asia.
• Long-term development potential with the future opportunity to build your own team.
• A very competitive compensation package and future-facing role in the electric transformation.

Your Next Challenge Waits Ahead:

If you're passionate about media, brand-building, PR and premium mobility – and if you're ready to take the driver's seat in a greenfield setup – we look forward to receiving your application. Please send us your CV using the LinkedIn application process.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Management

• Industries

  Motor Vehicle Manufacturing

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