Head of Residential Energy Demand Generation Programs - EMEA (m/f/d)

Overview

Head of Residential Energy Demand Generation Programs - EMEA (m/f/d) at Tesla. Location: Berlin or Amsterdam. The role leads the Demand Generation Programs for the EMEA region to increase awareness and drive sales of Tesla’s residential energy portfolio.

What To Expect

Tesla’s mission is to accelerate the world’s transition to sustainable energy. The Residential Energy Demand Generation team drives awareness and adoption of Tesla’s energy products. You will define and execute strategies that enable growth across direct and partner channels, working with Tesla Certified Installers, distributors, and sales teams across the region. This role reports to the Head of Global Demand Generation Programs and requires close collaboration with global peers and cross-functional partners in engineering, design, web, copywriting, legal, and sales.

What You\'ll Do

• Build, lead, and develop a high-performing EMEA marketing team (7 members across the region).
• Define and execute demand generation strategies to support sales in achieving quarterly targets.
• Localize and adapt global campaigns, while designing new strategies tailored to the European market.
• Manage priorities and team scope in alignment with global leadership and regional sales.
• Oversee execution across the full marketing mix: web, SEO, AI optimization, email, paid media, press, social, content, events, trade shows, field marketing, partnerships, and influencer engagement.
• Set and align budgets, objectives, and OKRs with regional and global leadership.
• Deliver regular reporting on performance, insights, and opportunities.

What You\'ll Bring

• Extensive experience in demand generation, growth, or integrated marketing.
• Proven record of developing and executing programs that drive brand awareness, generate leads, and accelerate sales.
• Demonstrated ability to build, inspire, and develop high-performing teams.
• Strong ownership mindset with a results-driven approach and ability to prioritize in a fast-moving environment.
• Experience in the renewable energy sector strongly preferred.
• Exceptional communication and leadership skills; fluent in English (an additional European language is a plus).
• Master’s degree in a relevant field or equivalent experience.
• Willingness to travel ~25% (primarily in Europe, with occasional global trips).

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Management

Industries

• Motor Vehicle Manufacturing
• Renewable Energy
• Utilities

EEO statements and related hiring information are in compliance with applicable law.

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