Head of Retail Media demand DACH

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This job is with Criteo, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

What You’ll Do

Criteo is seeking a highly motivated and experienced professional to join the team as Head of Retail Media Demand DACH. This key role will be responsible for leading our Retail Media team, client relationships, and business on the demand side of the DACH region, with a focus on consumer electronics, beauty and FMCG. The role will be based in Munich or Berlin.

• You lead your team to work closely with our largest existing clients and prospects on the Retail Media demand side, in order to secure existing revenues, win new business and increase the adoption of our Retail Media demand solutions.
• Direct leadership of our Retail Media Sales Managers and Account Strategists, each focused on dedicated clients, verticals and the related retailers within Criteo’s portfolio.
• Mentor and guide your team to reach ambitious new business targets and drive incremental revenues within the existing book of business.
• Deliver against revenue growth goals in line with Criteo quarterly objectives.
• Lead by example, being actively out in the market to drive new business wins.
• Manage your team’s overall pipeline, forecasting and reporting, ensuring efficient sales processes within the team and other key stakeholders.
• Collaborate with the Head of Agency Sales to unlock Retail Media opportunities sitting within the largest agencies of the DACH region, and with the Head of Monetization on specific forecasting and reporting to new and existing retailers, as well as optimizing their Retail Media offerings based on advertiser’s feedback and needs.
• Partner with Criteo’s global brand teams to align strategies and share best practices across regions, and contribute to global joint business plans and agreements with our largest brand partners.
• Maintain senior relationships with prospects, existing clients and our largest retailers to influence client strategy and act as a leader in problem‑solving in case of any significant issues.
• Become a trusted partner and advisor for your client counterparts, creating and maintaining a strong network within your book of business.
• Represent Criteo at events, trade shows and in client meetings, side by side with your team members and in close collaboration with representatives from other Criteo functions.

Who You Are

• A very strong track record of selling digital advertising solutions to complex client organisations, scaling revenues within a given BoB, ideally with previous experience in Retail Media.
• Existing network in the digital industry, preferably on the brand and agency side within Retail Media, as well as with the largest retailers in the region.
• Experienced leader and manager with a proven ability to lead sales teams, help them reach new business targets, provide mentorship, and foster a high‑performance culture.
• Strong communication and negotiation skills, with the ability to influence both internally and externally.
• Strategic thinking, able to identify and pursue complex opportunities on behalf of Criteo to drive and scale revenues within your team’s portfolio of prospects and existing clients.
• 100% client‑centric approach with the ability to listen well, to always put the customer’s needs and goals at the centre, and to build strong partnerships on behalf of Criteo.
• Strong team player, able to build and maintain strong relationships within Criteo’s organisation as well as with our brand, agency and retailer clients.
• Fluent in German and English.

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!

Who We Are

Criteo is a leader in commerce media, helping brands, agencies, and publishers create meaningful consumer connections through AI-powered advertising solutions. We’re shaping a more open and sustainable digital future for advertising. At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward‑thinking environment. We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs – never on non‑job-related factors or legally protected characteristics.

What We Offer

• Ways of working – Our hybrid model blends home with in‑office experiences, making space for both.
• Grow with us – Learning, mentorship & career development programmes.
• Your wellbeing matters – Health benefits, wellness perks & mental health support.