Head of User Acquisition (Europe)

Timup WorkFromHome

Stellenbeschreibung:

Our client is a fast-growing AI company revolutionizing conversational AI experiences for roleplay, gaming, social interactions, and creative writing.

They are seeking a Head of User Acquisition to join their growth team and lead performance-driven campaigns across multiple platforms, driving user acquisition and scaling their innovative AI product.

Key Responsibilities

Media Buying and Optimization: Plan, execute, and optimize media buying campaigns across direct publisher buys and adult ad networks like Exoclick, TrafficJunky, TrafficStars, and Adsterra.
Data-Driven Decision Making: Use advanced analytics tools to monitor performance, conduct A/B tests, and optimize campaigns for maximum ROI.
Creative Testing: Test and optimize ad creatives continuously, adjusting based on performance metrics and feedback.
Automation Tools: Implement automation tools to enhance campaign management and streamline processes.
Partnership Development: Build and maintain strong relationships with publishers and ad networks, negotiating favorable terms for ad placements.
Market Research: Stay informed about industry trends, platform policy changes, and emerging opportunities to adapt strategies effectively.
Reporting: Provide detailed performance analysis and actionable insights to refine advertising strategies.
Compliance Management: Ensure all campaigns comply with platform regulations and manage risks related to adult content advertising.

Your Qualifications

Ideally, experience in media buying with success on platforms like ExoClick, TrafficJunky, and TrafficStars.
Proficiency in tools such as Google Analytics, Voluum, and other analytics platforms.
Familiarity with ad formats like banners, preroll, push traffic, and interstitials.
Fluent in English with excellent communication and collaboration abilities.