Influencer Marketing Specialist (f/d/m)

Join to apply for the Influencer Marketing Specialist (f/d/m) role at mobile.de

Founded in 1996, mobile.de disrupted the status quo of buying and selling cars as the first online vehicle marketplace. Today, mobile.de is Germany's largest vehicle marketplace with around 1.4 million listed cars, commercial vehicles, motorcycles and e-bikes. Both private customers and more than 40,000 registered vehicle dealers use the platform and benefit from 108 million customer visits per month. As a “one-stop shop”, mobile.de\'s offering includes financing and leasing solutions in addition to buying and selling. If you are driven by a desire to learn and a passion for collaboration, we should get to know each other.

mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. We strongly encourage people from historically excluded groups to apply.

What We Offer

Meaningful Work: We are a diverse, international, highly skilled and passionate team committed to a world where people share more and waste less. Every day you will have the opportunity to make a huge difference for our users and customers as well as shape the future.

Embracing AI: We are at the forefront of integrating cutting-edge AI technologies into our operations. You will work with and learn about AI tools, contributing to projects that leverage AI to enhance efficiency and customer experiences, with an AI-first mindset and a culture of continuous learning.

Growth and Development: We are a global organization that supports growing our people with development opportunities and a budget for team members.

Connection and Inclusion: We aim to create an inclusive atmosphere with opportunities to connect in day-to-day work and through social activities (online and offline).

What You’ll Do & Who You Are

As the Influencer Marketing Specialist for mobile.de and Null-leasing.com, you will shape and scale our influencer strategy across key platforms. You will drive full-funnel impact by identifying the right creators, building long-term partnerships, and leveraging influencer content to boost both performance and brand equity. You will be part of our Growth Marketing team and work closely with Brand, Paid Social, Creative Studio, CRM and Analytics to define the role of influencer marketing in the broader marketing mix. Reporting to the Head of Growth Marketing, your mission will be to elevate our influencer marketing into a scalable, measurable growth lever that supports our strategic objectives.

You will...

• Own and execute the influencer strategy for mobile.de and null-leasing.com across platforms like Instagram, TikTok, and YouTube
• Identify, onboard, and manage influencer partnerships – from micro to macro creators
• Define campaign objectives, budgets, timelines, and success metrics in collaboration with cross-functional teams
• Collaborate with Brand and Creative Studio to ensure messaging consistency and campaign integration
• Use data and reporting tools to measure ROI, engagement, and conversion across all influencer activities
• Build frameworks and processes for campaign planning, briefing, execution, and performance tracking
• Work with Paid Social to amplify high-performing influencer content via paid channels
• Track trends and platform updates to continuously evolve our creator approach

You are...

• A strong communicator and relationship builder, able to manage partnerships with professionalism and creativity
• Data-driven, with a sharp eye for performance and an ability to turn insights into action
• Deeply familiar with the creator economy and how to navigate it across verticals and audience segments
• Comfortable working cross-functionally in a fast-paced environment, juggling multiple priorities
• Proactive and hands-on – you enjoy getting into the details and building things from scratch
• Curious and culturally attuned – you know what’s trending before it hits the mainstream

You have...

• A bachelor’s degree with a strong academic record and/or relevant experience in influencer marketing or creator partnerships
• 3+ years experience running influencer campaigns in-house or at an agency
• Proven track record of driving measurable impact through influencer-led campaigns
• Experience managing budgets, contracts, and campaign reporting
• Familiarity with influencer platforms and tools
• Bonus: experience integrating influencer content into paid media strategies

Benefits

• Recharge with 28 days of paid time off
• Stay mobile with a €50 monthly transportation/mobility allowance
• Development budget and access to coaching
• Parental leave: up to 12 weeks (non-birth parent) or 20 weeks (birth parent) fully paid
• Online and offline library for learning
• Base salary and participation in annual incentive plans
• Work from anywhere: up to 20 days per year
• 24/7 Employee Assistance Programme for you and your immediate family

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Marketing

Industries

• Technology, Information and Internet

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