Junior Influencer Marketing Manager - ITALY

Overview

Junior Influencer Marketing Manager - ITALY. Join to apply for the Junior Influencer Marketing Manager - ITALY role at air up®. This role is located in Munich.

Our vision is to make a healthy and sustainable lifestyle the most attractive choice. We defy the status quo, misleading products, and nonsense rules. We believe in ideas and in realizing those that could have impact. We are a diverse team of creatives, builders, and improvers working toward ambitious goals. If you are looking for a new challenge, let\'s talk.

Responsibilities

• Develop highly effective local content creator marketing campaigns aligned to the overall marketing and content strategy.
• Identify relevant creators for long-term brand partnerships.
• Develop and manage relationships with creators, influencers and agencies.
• Share responsibility for monthly planning and management of a six-digit budget covering the IT region.
• Take full ownership of budget and creator campaigns, including ideation of creative concepts, creator negotiations, contracting, day-to-day communication, content reviews, performance analysis, and campaign reporting.
• Monitor, report and analyze campaigns monthly; maximize campaigns based on insights.
• Develop and implement innovative, performance-driven creator marketing campaigns across YouTube, Instagram, TikTok, Twitch, etc.
• Stay up to date with the latest creator marketing trends and incorporate them into strategies and campaigns.
• Collaborate with cross-functional teams to deliver fully integrated 360 creator marketing campaigns (paid social, CRM, etc).
• Work with the wider cross-country creator marketing team to share local learnings and optimize performance.
• Develop seeding and UGC campaigns with other departments.

Qualifications

• Bachelor\'s or Master\'s degree or equivalent vocational training.
• Fluent English and Italian in written and spoken forms.
• At least one prior relevant experience in Influencer Marketing for the Italian market (including internships and working student experiences >1 year).
• Strong interest in social media, current and future trends, and influencers.
• Communicative and committed, able to manage multiple projects (creative or analytical).
• Strong numerical skills and above-average negotiation abilities.
• Strong knowledge of all social media platforms air up is active on (Instagram, YouTube, TikTok, Twitch, Podcasts, Snapchat); ideally a TikTok expert.
• Based in Germany.

Benefits

• The benefits listed are for full-time employees; for other employment types, benefits may differ by contract terms.
• 30 days of vacation
• Discount on products
• Employer-funded pension & location-related insurances
• Purpose-built office in Munich
• Personal development
• Regular team events
• Start-up spirit
• Workation options (availability may differ by role)

air up® is an equal opportunity employer and is committed to maintaining an equal opportunity environment free of discriminatory behaviour. We do not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran\'s status, sexual orientation, gender identity or gender expression.

Job Details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Food and Beverage Manufacturing

Referrals increase your chances of interviewing at air up® by 2x

#J-18808-Ljbffr