Junior Trade Marketing Manager eCom / Liquor Stores (m/w/d)

Overview

Join to apply for the Junior Trade Marketing Manager eCom / Liquor Stores (m/w/d) role at Brown-Forman .

This role is key to bringing our brands to life in the Liquor Store, Wholesale and e-Commerce environment. It offers a steep learning curve, potential to leave a significant mark, and opportunities for further development. This is an office/hybrid role (4 days at office, Fridays at home).

Meaningful work aligned with Brown-Forman’s long-term brand building and profit growth strategies, optimizing the route to new and existing consumers in the German distribution channels Liquor Stores, Wholesale and e-Commerce.

The scope is to positively influence consumer purchase behavior by supporting the Senior Trade Marketing Manager to drive physical and mental availability of our super premium brands portfolio and optimize the customer approach in the Liquor Store & Wholesale (analog) and eCom (digital) channels.

What You Can Expect

The role encompasses the responsibility for the full local translation of Brand Strategies into compelling channel strategies and customer activations for the Liquor Store, Wholesale & eCom channels with the support of the Senior Trade Marketing Manager. The responsibilities of this role include:

• Supports the annual set-up of optimal consumer & customer targets for the assigned channels in collaboration with Brand Management, Sales team (Key Account and Field Force Management) and other Marketing functions
• Responsible for the development, planning, execution and evaluation of activations/promotions for the Super Premium Brands (focus on Single Malts and Super Premium Whiskey) and tailormade activations/promotions for the Brown-Forman portfolio within the supported customer groups including sourcing of materials, budget management and provision of sell-in materials
• Leads & briefs external agencies on promotions and other activation projects
• Aligns with Finance & Legal Department on correct accounting & approval of activities
• Closely works together with the Trade Marketing Specialist Digital Shelf & eCom as well as the Key Account Management to understand how to combine customer needs and e-commerce needs into the overall Germany communications plan and to develop activations/implementations for our brands
• Supports Senior Trade Marketing Manager in the annual set-up of related A&P and COGS budgets for the supervised brands and independently tracks the budget for the managed promotions
• Collaborates with the Market Category Consumer Insights (MCCI) Team Germany, Sales Liquor Store & Wholesale team (KAM, National Field Force Manager & Sales Reps) to gather relevant facts and consequently insights (e.g. via in-market tests & visits, studies etc.)
• Participates in regional Field Force & selected brand and sales meetings as well as recurring field visits

What You Bring To The Table

• Bachelor’s Degree (Marketing or Sales) or trained e.g. Liquor store, agency partner
• Ideally first work experience (1-2 years) with Liquor Store, Wholesale or eCom channel, Trade Marketing or Marketing
• First expertise of project management with a high degree of organization and a good understanding of prioritization and time management
• Reliable teamplayer with strong interpersonal communication skills who works in a respectful and inclusive manner
• The right mix between dedication and pursuit of excellence and understanding for urgency and problem solving
• Good knowledge level of marketing disciplines: Market analysis, strategy development, consumer/ shopper insights, creative development
• Fluent German & English speaking and writing
• Microsoft 365/ Office / Google applications

What Makes You Unique

• First work experience in digital/ media/ marketing related field
• Passion, knowledge and understanding for digital as well as analog trade channels
• Good German market knowledge (retail, consumer, trade) - preferably FMCG
• First agency management experience
• Strong presentation, planning and problem solving skills
• Ability to prioritize and meet deadlines

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being part of Brown-Forman means you will grow both personally and professionally and have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. We offer equitable pay structures for individual and company performance alongside a premium employee experience and a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

City: Hamburg

State/Cand. Country: DEU

Req ID: JR-

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Retail

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