Lead SEA & Paid Social (m/f/x)

Responsibilities

• Shape and execute our paid media strategy across Google/Bing Ads and key social platforms (Meta, TikTok, Pinterest), driving an omni-channel experience that connects our web shop, app, and physical stores.

• Stay ahead of digital trends, bringing fresh tools and approaches into paid media.

• Report results clearly, identify growth opportunities, and drive continuous improvement.

• Leverage data insights and automation to sharpen campaign strategy and execution.

• Work closely with creative teams to deliver localized, platform-tailored assets that connect with audiences.

• Plan and optimize prospecting and retargeting campaigns with a sharp focus on KPIs (ROAS, CTR, CPA, CPM).

• Lead a small in-house team and guide agency partners, building expertise and collaboration.

• Take ownership of campaigns end-to-end, embedding a culture of testing, learning, and optimization.

Qualifications

• Several years of hands-on performance marketing experience, with a strong track record in paid social and paid search.

• Genuine connection to subcultures like electronic music, hip-hop, skateboarding, streetwear, or art; excellent English required (German a plus).

• Proven ability to manage large budgets across media platforms.

• Skilled in product feeds, automation and MMM tools, alongside advanced use of Google Ads, Meta Business Manager, Excel, and Google Analytics.

• Deep understanding of performance marketing metrics and optimization techniques, paired with a data-driven mindset.

• Strong analytical and problem-solving skills, thriving in fast-moving, agile environments.

• Confident communicator with experience mentoring team members and leading cross-functional projects to completion.

• Passion for technology, testing, and innovation — with a collaborative approach across departments.

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