Lead SEA & Paid Social (m/f/x)

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Carhartt WIP is part of the WIP Trading AG. Our family-owned business group started as a licensee and European distributor of the US workwear manufacturer Carhartt in the early 1990s. Since then, it develops its own collections based on workwear originals. Carhartt Work In Progress aims to continuously progress and evolve, without ever losing sight of its origins. Over the course of the past two decades, our business has developed organically, along with its customers, the culture that surrounds the brand, and its employees who have helped shape what Carhartt WIP is today.

For our office in Berlin (Kreuzberg) we are looking for you as Lead SEA & Paid Social (m/f/x) .

Overview

Lead the paid media strategy across Google/Bing Ads and key social platforms, driving an omni-channel experience that connects our web shop, app, and physical stores.

Responsibilities

• Shape and execute our paid media strategy across Google/Bing Ads and key social platforms (Meta, TikTok, Pinterest), driving an omni-channel experience that connects our web shop, app, and physical stores.
• Stay ahead of digital trends, bringing fresh tools and approaches into paid media.
• Report results clearly, identify growth opportunities, and drive continuous improvement.
• Leverage data insights and automation to sharpen campaign strategy and execution.
• Work closely with creative teams to deliver localized, platform-tailored assets that connect with audiences.
• Plan and optimize prospecting and retargeting campaigns with a sharp focus on KPIs (ROAS, CTR, CPA, CPM).
• Lead a small in-house team and guide agency partners, building expertise and collaboration.
• Take ownership of campaigns end-to-end, embedding a culture of testing, learning, and optimization.

Your Profile

• Several years of hands-on performance marketing experience, with a strong track record in paid social and paid search.
• Genuine connection to subcultures like electronic music, hip-hop, skateboarding, streetwear, or art; excellent English required (German a plus).
• Proven ability to manage large budgets across media platforms.
• Skilled in product feeds, automation and MMM tools, alongside advanced use of Google Ads, Meta Business Manager, Excel, and Google Analytics.
• Deep understanding of performance marketing metrics and optimization techniques, paired with a data-driven mindset.
• Strong analytical and problem-solving skills, thriving in fast-moving, agile environments.
• Confident communicator with experience mentoring team members and leading cross-functional projects to completion.
• Passion for technology, testing, and innovation — with a collaborative approach across departments.

Your Benefits

• Be part of the progress - find your place in our unique WIP culture
• As part of the WIP crew you have the opportunity to connect at our events or just have fun
• Your closet benefits from our staff discounts
• Your future, our upgrade - we subsidise your company pension scheme by 100%
• Your well-being is important to us - we contribute to this with free beverages

Your Location

Berlin (Kreuzberg) / Germany

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Other
• Industries: Advertising Services

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