Lifecycle Marketing Lead, Audience Growth (12m Maternity Cover)

Lifecycle Marketing Lead, Audience Growth (12m Maternity Cover)

Join to apply for the Lifecycle Marketing Lead, Audience Growth (12m Maternity Cover) role at GetYourGuide

Change the way the world travels Be part of the GetYourGuide journey and connect people with unforgettable travel experiences worldwide. Since 2009, millions of travelers have booked unique activities with us in over 12,000 cities. Our headquarters in Berlin is supported by local offices across the globe, from New York to Bangkok.

Ready to join a diverse community of over 850 fellow explorers dedicated to revolutionizing the travel experience industry? Check out getyourguide.careers to learn more.

The role We’re seeking a customer‑obsessed, data‑driven Lifecycle Marketing Lead to design and optimize multi‑channel campaigns that expand our owned audience and convert new prospects through impactful activation journeys. This is a key role requiring deep CRM and mobile marketing expertise, strong cross‑functional collaboration, and the ability to be both strategic and operational. You’ll work across product, design, marketing, data, and legal teams to optimise every part of the journey to deliver measurable impact.

Your mission

• Grow our audience: Develop a comprehensive roadmap and implement growth strategies across our product to drive incremental subscribers to our CRM program and nurture them to become loyal customers
• Delivery Management: Ensure high‑quality and timely delivery of initiatives and campaigns
• Customer Insights & Segmentation: Utilize customer data and market research to understand customer behavior, preferences, and segments for more targeted marketing efforts
• Reporting & Analysis: Gather and analyze both qualitative and quantitative data, establish clear KPIs, and share actionable insights for marketing and product leadership
• Push the boundaries: Partner with product, compliance, and marketing to challenge regulatory and technical limitations – always with the goal of creating the smoothest possible user experience

Your toolkit

• 7+ years of relevant experience in growth marketing or product, out of which at least 3 in lifecycle
• Experience working with Braze
• Experience owning activation and retention metrics (DAU/MAU, activation %, churn %) at scale
• Experience building growth loops, creating activation playbooks, funnel optimization and/or loyalty programs
• Based in or willing to relocate to Berlin. We operate on a hybrid work model and value in‑person interaction in our office 3+ days per week

How We’ll Make Your Career Journey Extraordinary

• Annual personal growth budget and mentorship programmes for continuous learning and development
• Work from anywhere in the world for 40 days per year
• Flexible working arrangements to support work‑life balance
• Opportunities to collaborate and socialize with team members through quarterly team events and yearly company‑wide events
• Monthly transportation and fitness budget
• Discounts for you, your friends, and family on GetYourGuide activities
• Language reimbursement programme
• Health and wellness benefits

And more…

How To Apply Submit your CV/resume in English using the form below. For tips and insights into our hiring process and culture, check out ‘how we hire’ and ‘life at GetYourGuide’. If you have any further questions, please don’t hesitate to get in touch at

We’re an equal opportunities employer Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application.

Referrals increase your chances of interviewing at GetYourGuide by 2x

#J-18808-Ljbffr