Manager, Social Marketing - DACH

Overview

Manager, Social Marketing - DACH at Netflix

Netflix is one of the world's leading entertainment services. We are the Netflix DACH Social Marketing team, a group of storytellers, social media strategists, brand marketing experts, and creative producers who celebrate entertainment and popular culture.

The Role: We are looking to fill the role of a Social Marketing Manager in the DACH Social Marketing team. As a Social Marketing Manager, you’ll create content that drives conversation around Netflix titles and bring these stories into the social zeitgeist through best-in-class creative. You will coordinate with various parts of the company and manage high-level strategy for titles, agencies, budgets, productions, assets, and more, always aiming to thrill audiences on social media.

This role is based in Berlin and reports to the Senior Manager Social Marketing, DACH.

Key Responsibilities

• Implement and contribute to the Netflix social marketing strategy across platforms, focusing on audience growth, organic social title campaigns, repeatable editorial formats, and paid best practices.
• Connect narratives across titles to craft compelling brand stories that demonstrate entertainment expertise, local relevance, and title/brand fandom.
• Build strong relationships with cross-functional partners across PR, marketing, integrated planning, and content.
• Partner with external teams (agency, freelancers) to deliver creativity and best-in-class work across social channels and formats.
• Maintain and strengthen our brand voice and tone and branding through social content strategy, community management, and editorial curation.
• Utilize social analytics and internal data to inform strategy and identify opportunities.
• Stay on top of cultural trends to foster relevant brand conversations.
• Be experimental with content, take risks, and be ambitious and original.
• Build and manage budgets to drive efficiency and scale impact.
• Bring culture moments from our global and local content into social campaigns and bring back trends and learning from the audience to the marketing core and cross-functional teams.

Skills And Requirements

• A strong passion for and deep knowledge of entertainment, pop culture, and current social conversations.
• Experience leading and growing multiple social platforms, managing social marketing campaigns, and delivering insight-based social strategies.
• Significant experience with TikTok is a plus.
• Experience developing cutting-edge organic and paid social creatives with clear goals for each piece of content to drive impressions and engagement.
• Ability to develop both creatively excellent content and high-level strategies.
• Deep knowledge of the DACH social media landscape, its audiences, and the creator ecosystem.
• Strong data-driven instincts for creating content that grabs attention; capable of taking calculated risks.
• Strong German copywriting skills to lead and evolve our social tone of voice.
• Highly collaborative and confident when working with talent, able to direct during productions to ensure high-quality outcomes.
• Excellent written and verbal communication skills in German and English.
• Experience managing agencies and other creative producers.
• Ability to prioritize and juggle several projects simultaneously in a fast-paced environment.
• Ability to build strong relationships across internal cross-functional teams and give/receive constructive feedback.
• Respect for, understanding of, and enthusiasm for Netflix culture.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Role Details

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Other
• Industries: Entertainment Providers

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