Market Research Analyst

The Market Research Analyst will lead both external and internal research initiatives. Externally, the role focuses on conducting in-depth industry, competitor, and pricing studies. Internally, the analyst will perform systematic business analysis, providing insightful conclusions and actionable recommendations to support business development, product direction, and strategic decision-making.

Key Responsibilities

Analysis & Insights

• Develop a deep understanding of business operations and data models.
• Provide timely and accurate data-driven insights and strategic recommendations to business lines.
• Suggest optimization directions and strategies proactively, based on business performance analysis.

Reporting & Trend Analysis

• Produce regular and ad-hoc reports to monitor both external market environments and internal business performance.
• Identify valuable product/service trends, supporting product roadmaps, sales, operations, and user growth strategies.
• Deliver insights through dashboards, reports, and presentations for decision-making.

Industry & Market Research

• Conduct continuous and in-depth research on the logistics and supply chain industry.
• Closely monitor competitors and industry developments, evaluate market dynamics, and assess risks and opportunities.
• Support executive-level decision-making by providing timely intelligence on industry trends and competitor strategies.

Cross-functional Collaboration

• Work with sales, operations, and business development teams to align research findings with commercial objectives.
• Translate complex data insights into actionable strategies for stakeholders.

Key Requirements

Education & Experience

• Bachelor’s degree in Business, Economics, Logistics, Supply Chain, or related field (Master’s preferred).
• At least 2 years of experience in market research, data analysis, or consulting, preferably within logistics, transportation, or supply chain sectors.

Skills & Competencies

• Strong proficiency in quantitative and qualitative research methods.
• Solid understanding of logistics, freight forwarding, warehousing, and supply chain operations.
• Advanced data analysis skills (Excel, SQL, Power BI, Tableau, or equivalent).
• Excellent ability to synthesize complex data into clear insights.
• Strong communication and presentation skills for senior stakeholders.
• Bilingual capability (English + German) is highly preferred.

Key Performance Indicators (KPIs)

• Accuracy, depth, and timeliness of market and business analysis.
• Quality and impact of insight reports delivered to business teams.
• Contribution of research outputs to product, sales, and operational strategies.
• Responsiveness to industry and competitor developments.

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