Marketing Analytics Manager (m/f/d)

Overview

Online marketplaces have never been this awesome.

We are looking for a Marketing Analytics Manager to join our Web Analytics team and help us measure, model, and optimize marketing performance across channels. The ideal candidate combines strong analytical skills with hands-on experience in data engineering and marketing measurement frameworks — turning complex data into actionable insights that drive growth.

Responsibilities

• Develop and maintain marketing measurement frameworks (attribution, incrementality testing, LTV modeling, cohort analysis).
• Design and implement data models (SQL, Dataform) that support performance analysis across marketing channels and user journeys.
• Build and evaluate attribution models, including rule-based and algorithmic (e.g., Markov chain, Shapley) approaches.
• Analyze the effectiveness and ROI of paid, owned, and earned media, identifying opportunities for optimization.
• Collaborate with channel managers to translate analytical findings into actionable recommendations for budget allocation and campaign optimization.
• Develop and automate dashboards and reports (e.g., Looker Studio) to visualize marketing KPIs.
• Ensure data quality, accuracy, and consistency across multiple sources (GA4, GTM, BigQuery, ClickHouse).

You\'ve got

• 3–5 years of experience in marketing analytics, digital analytics, or media measurement.
• Strong analytical foundation with proven experience in attribution modeling, LTV analysis, and incrementality testing.
• Solid SQL skills and familiarity with data modeling tools (Dataform or similar).
• Proficiency with web analytics tools (GA4) and marketing performance datasets.
• Understanding of statistical and probabilistic modeling (e.g., Markov chains, contribution analysis).
• Experience with BI tools (Looker Studio or similar) and ability to communicate insights clearly.
• Strong business acumen and ability to connect data-driven insights to marketing strategy and ROI.

We\'ve got

• Innovative product and exciting career opportunities in an agile environment with a start-up mentality
• A diverse and vibrant international environment of 70+ different nationalities
• Flexible working hours and hybrid working with also flexible home office policy

We create the future of B2B commerce by giving business relationships a platform. Our marketplace enables millions of business owners all over the world to focus on what they do best – delight others.

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