Marketing Director - Europe

Overview

Marketing Director - Europe at Fieldpiece Instruments. A hands-on, strategic marketing leader responsible for scaling and sustaining growth across the European region.

We are seeking a data-driven B2B marketer who thrives on leading teams, launching products, and growing market share through distributors. Travel up to 20% across Europe is expected. The role is based in Europe with options in Doetinchem, Amsterdam, Dusseldorf, Cologne, or Frankfurt.

Founded in California in 1990, Fieldpiece Instruments is a family-owned company and a leader in innovative tools and test instruments for HVACR professionals. We aim to elevate HVACR service worldwide with deep technical expertise and innovative products that make technicians’ jobs easier, faster, and better.

What You’ll Do

• Own the regional marketing strategy—from planning through execution—to drive sustainable, measurable growth.
• Develop and lead go-to-market strategies aligned with sales, product, and customer experience goals.
• Drive brand awareness, demand generation, and lead conversion across multiple EMEA markets.
• Build integrated digital marketing programs (SEO, paid media, email, social, content).
• Conduct market research and Voice of Customer (VOC) to inform decisions and identify opportunities.
• Manage regional PR, events, and trade show strategy.
• Lead and develop a high-performing team (currently three people), fostering collaboration and accountability.
• Partner with distributors and key partners to strengthen relationships and increase pull-through.
• Define KPIs, analyze data, and continuously optimize performance.

What You Bring

• Bachelor’s degree required; master’s preferred.
• 10+ years of progressive marketing experience in industrial products, tools, electrical, HVACR, or related technical sectors.
• Proven track record in B2B marketing through distributors—from strategy to hands-on execution.
• Deep understanding of European markets and cultural nuances.
• Experience leading marketing transformation or scaling functions during high-growth phases.
• Strong digital expertise: demand generation, CRM, email automation, SEO, Google Ads, social media.
• Analytical mindset: use data and KPIs to measure, refine, and prove marketing ROI.
• Excellent leadership, communication, and project management skills.
• Ability to travel up to 20% across Europe.

Why Join Fieldpiece?

This is more than a marketing job—it’s a career-defining opportunity to build something lasting. You’ll shape how a trusted American brand connects with professionals across Europe, backed by a collaborative culture that values initiative and integrity.

Keywords: Marketing Director Europe, B2B Marketing, Demand Generation, Channel Marketing, Distributor Marketing, Industrial Products, Tools & Instruments, HVACR, Electrical, Technical Marketing, Brand Strategy, Go-to-Market, Marketing Leadership, Digital Marketing, Growth Marketing.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales
• Industrial Machinery Manufacturing

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