Marketing Manager

Overview

Position: Marketing Manager (full time, exempt)

Site: Corporate Headquarters, Ashland Nature Center, Hockessin, DE

Schedule: Monday – Friday 8:30am to 4:30 pm, flexibility to attend events nights/weekends is required.

Date: September 2025

Organization

Delaware Nature Society’s mission is connecting people and nature to create a healthy environment for all through education, conservation, and advocacy. Founded in 1964, DelNature is a state-wide, non-profit organization with four sites and over 2,000 acres of land managed as nature preserves. DelNature is a state affiliate of the National Wildlife Federation.

We envision Delaware as a place where people view themselves as part of nature and understand that nature is essential for life; address environmental issues; and take pride and joy in caring for the natural world.

Position Summary

The Marketing Manager is responsible for helping to develop and implement marketing and communications strategies and objectives to enhance the public image and position of Delaware Nature Society through marketing channels and printed materials. Working closely with the Director of Advancement and Marketing Vendors, the Marketing Manager ensures deadlines are met and marketing materials meet the demands and expectations of the organization. Works with other departments to promote programs, events, membership and mission-driven work through digital and print marketing and on our website. Promotes membership, volunteerism, site engagement, education and conservation initiatives to inspire support and involvement in our work.

The Marketing Manager is a part of the Advancement Team and reports to the Director of Advancement.

Responsibilities

• Assist in creating and implementing marketing and communication strategies aligned with organizational goals, including target audiences, program promotions, and messaging.
• Manage the production of marketing collateral such as signage, advertising, promotional materials and other marketing pieces.
• Manage and execute e-newsletters via Constant Contact.
• Use Canva to create email headers, flyers, event signage etc.
• Coordinate efforts of Marketing Vendors for design, print and website management.
• Oversee the creation and distribution of high-quality content including website copy, blog posts, and marketing materials.
• Collaborate with team and other staff on storytelling efforts to increase DelNature’s visibility in the community.
• Conduct market analysis to identify trends, customer insights, and competitor activity to inform marketing strategies.
• Assist with managing marketing budget. Track and ensure marketing expenses (ad campaigns, print collateral, signage) are consistent with budget.
• Protect and enhance DelNature's brand image across all marketing and communication channels.
• Utilize data analytics tools to measure campaign effectiveness, identify trends, and make informed marketing decisions.
• Work with the Director of Advancement to create mission-focused messaging and content that inspires program and event participation to members, supporters, and prospects.
• Work with Development Outreach Coordinator to create membership messaging and general social media content as needed.
• Assist in planning and managing organization, fundraising, and stewardship events.

Qualifications And Experience

• Commitment to and passion for the Delaware Nature Society
• Degree in Business, Marketing, Journalism or Communications
• 5+ years experience in marketing or communications field; non-profit experience preferred but not required
• Strong verbal, written, and interpersonal communications skills
• Strong project management skills, word processing, desktop publishing, photo editing
• Ability to multi-task and meet deadlines in a fast-paced environment
• Positive team player with the ability to work independently
• Self-starter and strong interpersonal skills
• Proficiency in Microsoft Office and Excel required
• Experience with or willingness to learn WordPress, database and accounting software
• Flexible and adaptable to work a schedule that meets the needs of the various sites and events
• Punctual and dependable with the ability to work effectively as part of a team
• Willingness to learn new skills and share knowledge with others

Work Environment and Physical Demands

• The employee frequently is required to sit and reach and must be able to move around the work environment
• The employee must occasionally lift and/or move up to 20 pounds and be able to carry, move and set up necessary supplies and equipment
• Specific vision abilities required include close vision, distance vision, and the ability to adjust
• The noise level in the work environment is usually moderate
• Ability to work in a variety of indoor and/or outdoor settings, weather, and terrains

Salary and Benefits

Starting annual salary of $47,000 commensurate with skills, knowledge and experience. This is an Exempt full-time position with health, dental, paid time off, and employer/employee matched retirement benefits.

EQUAL OPPORTUNITY – Delaware Nature Society considers candidates for all positions on the basis of qualifications and without regard to race, color, religion, gender, national origin, genetic information, age, physical or mental disability, sexual orientation, marital status, or status as a Vietnam-era or special disabled veteran or other protected classification and in accordance with applicable federal, state & local laws.

#J-18808-Ljbffr