Marketing Manager, Digital Platforms

Description

• Company-provided healthcare
• A competitive annual leave allowance
• Flexible working options, including hybrid working arrangements
• Generous pension provisions
• Income protection
• Health and wellness benefits
• Volunteering days
• Enhanced parental leave
• Life insurance

Your Team

Our agile EMEA Digital Platforms Marketing team operates across the region, driving engagement and visibility for Invesco’s digital platform partnerships. We work cross-functionally with specialist marketing teams including Content, Digital Experience, Growth & Engagement, and External Communications to deliver impactful campaigns, compelling content, and strategic communications tailored to digital platforms and their end clients. As part of a collaborative, regionally integrated team, we focus on scalable marketing solutions that resonate across diverse markets. Join a passionate group of marketers based in Frankfurt, London, and other key EMEA hubs, dedicated to positioning Invesco as a leading partner for digital distribution.

Your Role

As Marketing Manager, EMEA Digital Platforms, you will implement the marketing strategy for digital platforms across the region, treating them both as clients and marketing channels. You will execute multi‑channel campaigns tailored to platform audiences, balancing regional efficiencies with platform‑specific needs. This role requires strong commercial acumen, digital‑first thinking, and the ability to collaborate across teams and geographies. You will report to the Senior Marketing Manager, EMEA Platforms and partner with the Director, EMEA Platforms to deliver measurable marketing outcomes.

What you will be doing

• Partner with the Director and Senior Marketing Manager EMEA Platforms and broader team to deliver the overall EMEA Platform marketing strategy and go‑to‑market plans, using analysis and insight to develop measurable outcomes and demonstrate ROI.
• Focus on executing against existing platform partnerships whilst working with the Director, EMEA Platforms to explore new partnerships.
• Initiate and deliver high‑quality marketing programmes/campaigns for the platform audience, with a strong emphasis on innovative digital engagement, leveraging the expertise of the wider Invesco marketing teams and agencies as appropriate and working with our platform partners and influencers.
• Work towards continuous improvement of materials and services provided, liaising with Brand, Content, Growth & Engagement and Digital to scale our content creation and distribution (with a focus on social channels) with multiple platforms across EMEA.
• Champion & demonstrate the use of data and insight to drive the platform channel strategy across the region and demonstrate ROI.
• Build relationships across the business that support the focus on digital platforms. Key relationships include sales, Compliance, Distribution strategy and ETF team.
• Develop and maintain a detailed understanding of the evolving platform landscape including the market structure and dynamics, regulatory and political factors and client needs/requirements.

What you will bring

• Significant proven expertise in B2B or B2C marketing in the financial services industry, with asset management experience as a plus.
• Expertise in planning, execution and measurement of marketing campaigns.
• Management experience in an organisation with emphasis on digital first as an essential way to shape client experience across channels and building up the funnel.
• Understanding of asset management, customers, products & competitors.
• Good understanding of the different market landscapes and product prioritisation across markets and segments.
• Sales and marketing automation as well as social media platforms in action.
• Insights, metrics and results‑based marketing principles.
• Post‑graduate marketing qualifications and/or industry accreditation welcomed.
• Fluent in English and German. Other languages knowledge is a plus.
• High energy and flexible person; this is a changing landscape, and we need someone who will ‘move with the times.
• Pragmatist who understands that strong progress is more valuable than waiting for perfection.
• Interpersonal skills that quickly enable strong relationships with key business partners.
• Analytical mind‑set to understand and deliver those metrics that link marketing to commercial results and apply those learnings to improve future regional activities.

Full Time / Part Time

Full time

Worker Type

Employee

Job Exempt (Yes / No)

Yes

Workplace Model

Pursuant to Invesco’s Workplace Policy, employees are expected to comply with the firm’s most current workplace model, which as of October 1, 2025, includes spending at least four full days each week working in an Invesco office. This reflects our belief that spending time together in the office helps us build stronger relationships, collaborate more easily, and support each other’s growth and development.

If this sounds like you, we’d love to hear from you! We want all of our candidates to shine during the application and selection process, so if you need any adjustments to be made, please send an e‑mail to emea- Please include your name, the job you are interested in, and the type of adjustment you need (for example; breaks during your interview, remote interviews, additional time for assessments or other required adjustments)

We promote a working environment that welcomes everyone and creates inclusive teams, celebrates difference and encourages everyone to be themselves at work.

Our commitment to the community and environmental, social and governance investing :

We partner with charitable organisations globally to make an impact in the communities where we live and work. Our people are encouraged to support the charities they feel most passionate about. We are also committed to environmental, social and governance (ESG) investing. We serve our clients in this space as a trusted partner both on specific responsible investment product strategies as well as part of our commitment to deliver a superior investment experience.

Recruitment Agencies

Invesco has an in‑house recruitment team, which focuses on sourcing great candidates directly. Invesco will not accept unsolicited resumes from agency or search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired. When we do use agencies, we have a PSL in place, so please do not contact hiring managers directly.

Regulatory

This position may fall in‑scope of one or multiple regimes / directives.

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