Marketing Manager - Germany

Join to apply for the Marketing Manager - Germany role at Norton Motorcycles Ltd

We’re not just another bike brand – we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state‑of‑the‑art facilities in Solihull, West Midlands are home to a tight‑knit, but ever‑expanding team that's passionate about delivering exquisite riding experiences to our customers.

Under new ownership and proud to be part of the TVS Motor family, we’re entering a new era of global success. And we want you to be a part of it!

At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.

So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!

The Role

The Marketing Manager will be responsible for developing and implementing regional marketing strategies to enhance brand awareness, drive customer engagement, and support sales growth. This role requires a deep understanding of the automotive/motorcycle consumer behaviour and the competitive landscape. The ideal candidate will report to the Sales Business Manager – Italy and work closely with dealership teams, sales departments, and corporate marketing to ensure alignment with business objectives.

Duties/Responsibilities

• Working with Head Office Brand Communications and Customer Experience to develop and execute local/regional marketing plans to drive brand growth and customer acquisition with guidance from Head Office.
• Analyse market trends, competitor activities, and consumer insights to identify opportunities.
• Collaborate with sales teams to design and implement localised marketing campaigns that will align with the Brand Head Office guidelines.
• Manage local/regional advertising, promotions, and digital marketing efforts.
• Build strong relationships with dealership partners to support their marketing initiatives.
• Oversee event sponsorships, trade shows, and community engagement programs.
• Track and report on key performance indicators (KPIs) to measure campaign success.
• Ensure brand consistency and compliance with corporate marketing guidelines.
• Manage budgets effectively to maximise marketing ROI.
• Partner with external agencies, media partners, and vendors for marketing execution.

Personal Specification

• 6+ years of marketing experience, preferably in the automotive/motorcycle industry or a related sector.
• Proven experience in regional or multi‑location marketing management.
• Strong understanding of CRM, Dealer Marketing, digital marketing, social media, and customer engagement strategies.
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Ability to work cross‑functionally with sales, corporate teams, and external stakeholders.
• Strong project management skills and ability to manage multiple priorities.
• Effective communication and presentation skills.
• Willingness to travel as needed to support regional initiatives.

We know how important it is to take care of our team, and we’re committed to continually improving our reward offering in line with the business growth plan.

PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS

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