Marketing Manager (M/F/D)

Marketing Manager (M/F/D) role at Oak View Group

Part of Oak View Group (OVG), Rhubarb is a premium hospitality collective specialising in luxury event catering, restaurant dining and hospitality. Rhubarb delivers unique dining and venue management at some of the world’s most iconic locations.

Rhubarb is excited to announce the incredible news of our upcoming venture at the stunning waterfront of Westfield Hamburg-Überseequartier – introducing the spectacular Elemente Restaurant and AirBar 13! Located within the Westfield development on the riverbanks of the Elbe, Elemente will be the first of its kind – an enchanting South American Restaurant & Bar. Inspired by fire, water, wind, and earth, it's a tribute to nature. Additionally, on the 13th floor of the adjacent building RHC will launch Air Bar 13 with a 360‑degree panoramic view of the Elbe, the port, HafenCity, and Hamburg's city centre. Rhubarb will create a culinary journey through South America, where fresh ingredients and bold flavours harmonise. The interior design embraces nature's aesthetic with abundant plants, creating a captivating dining experience.

Role Purpose

We are seeking an innovative and commercially focused Marketing Manager to lead all brand launch and ongoing marketing activity for Elemente. Based in Hamburg, you will develop and deliver a dynamic marketing strategy that builds awareness, drives bookings and positions Elemente as a must‑visit restaurant and bar in Germany. You will work closely with the Site Director in Hamburg and the Marketing Director in London to ensure alignment with Rhubarb Hospitality Collection’s global brand standards while tailoring activity to the local market.

Key Responsibilities

Pre‑Opening (Launch Phase)

• Develop and execute the marketing launch strategy and opening campaign
• Build the brand identity across all customer touchpoints in collaboration with the central marketing team
• Lead production of photo and video assets for opening campaigns
• Build pre‑launch momentum through teasers, local PR activation and influencer engagement
• Manage website content, SEO and online reservations setup
• Establish CRM systems and audience‑building activity ahead of launch
• Brief and manage external agencies (PR, media, creative, social)

Post‑Opening (Growth Phase)

• Drive guest acquisition and retention through integrated campaigns
• Lead social media strategy and content creation for German and international audiences
• Deliver email marketing and CRM communications
• Develop creative brand partnerships with lifestyle, travel and corporate partners
• Manage ongoing local PR visibility and media engagement
• Monitor and report on marketing effectiveness using key metrics and analytics
• Collaborate with the operations team to support event programming and on‑site activations

About You

• Minimum 4 years’ experience in a marketing role within hospitality, lifestyle or premium F&B
• Experience launching new venues or hospitality openings is highly desirable
• Strong understanding of digital marketing, paid media and social media strategy
• Experience working with PR agencies and influencer partnerships
• Fluent in English; German language skills strongly preferred
• Commercially minded with strong brand instincts
• Excellent writing and content development skills
• Confident multitasker who thrives in a fast‑paced pre‑opening environment

Our Inclusion Commitments

Rhubarb is for everyone. Diversity drives innovation, strengthens our people, improves our service, and raises our excellence. Wherever you come from, wherever you are going, we’d love to hear from you. If you need any additional support or adjustments with your application, let us know and we will work with you to ensure you have everything you need.

Employee Screening and Eligibility to Work

Candidates will need to demonstrate right to work in the EU. Fluency in English and German is required.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing and Sales

Industries: Entertainment Providers

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