Marketing Manager (m/f/d) - App Marketing

Overview

Do you have a passion for KPIs and performance marketing? Our Performance Marketing Team drives all online and offline campaigns with a clear mission: to make fast, data-driven decisions, leverage KPI insights, and craft innovative strategies that keep us ahead of the competition.

As part of our dynamic, ambitious, and data-driven Paid Social & App Marketing Team , you’ll join a supportive environment that values collaboration, innovation, and knowledge-sharing. We work with focus and passion – whether through close project collaboration or connecting at team events.

Responsibilities

• Full ownership of app marketing campaigns (Facebook, Instagram, Google, Apple) from strategy to execution
• Define, monitor, and analyze KPIs (e.g., ROAS, CPI) to enable data-driven decisions
• Manage budgets, forecast performance, and scale campaigns to maximize results
• Run analyses, A/B tests, and experiments to drive continuous optimization
• Track industry trends and identify growth opportunities with strategic initiatives
• Collaborate with Design, Media, Analytics, and Tech teams on creatives and automation
• Mentor junior team members and share best practices

Requirements

• Degree in business administration or related field (e.g., media management, e-commerce)
• 1.5+ years of experience in app marketing, ideally in a fast-paced environment
• Strong analytical skills with ability to interpret data and derive actionable insights
• Knowledge in app marketing, including campaign setup & targeting; Paid Social (e.g., Meta Advantage+ catalogue ads) is a plus
• Hands-on experience with Adjust, Meta Business Manager, Google Ads, Apple Search Ads, App Stores, Smartly or similar tools
• Excellent English skills, both written and spoken

Benefits

• Hybrid working
• Täglich frisches Obst
• Sportkurse
• Exklusive Mitarbeiter Rabatte
• Kostenlose Getränke
• Sprachkurse
• Company Events
• Relocation Unterstützung
• Mobilitätszuschlag
• Zentrale Lage
• Flexible Arbeitszeiten
• Betriebliche Altersvorsorge
• Weiterbildungs-angebote
• Hunde erlaubt
• AY Academy
• Feedbackkultur
• Firmenfahrrad

About You

We take responsibility for creating an inclusive and exceptional environment where all genders, nationalities and ethnicities feel welcomed and accepted exactly as they are. We believe that a diverse workforce essentially contributes to the ABOUT YOU culture. In order to maintain talent and diversity, we emphasize the care for physical health, mental health and overall well-being. Our values and work ethics essentially contribute to our brand mission: empower acceptance and shape an inclusive, fair and circular fashion culture.

We look forward to receiving your application – preferably online via our application portal. This way we can guarantee a faster process and it is also very easy for you to upload your application documents! :-)

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