Marketing Manager (m/f/d) Pharmacy Automation Retail CEE - Full/Part Time

Job Title

Marketing Manager (m/f/d) Pharmacy Automation Retail CEE – Full/Part Time

Employer

Becton, Dickinson and Company (Tissuemed Ltd)

Location

Frankfurt am Main, Hesse, Germany

Overview

The Marketing Manager Pharmacy Automation Retail CEE will be responsible for the go‑to‑market strategy, segmentation and targeting for all customer segments (pharmacies, pharmaceutical wholesale and pouch packaging centres). The role works closely with sales teams, product management, regional marketing and drives strategic country partnerships and KOL programs to gather continuous market feedback.

Key Responsibilities

• Market analysis & evaluation, define go‑to‑market strategy, prepare segmentation and target addressable market
• Identify and manage key strategic network partners; develop collaboration, measure KPI
• Develop KOL and drive new customer programs in line with regional marketing strategy
• Support and train sales teams with high‑quality conversations, competitive intelligence, value propositions and evidence generation
• Evaluate customer feedback (NPS, VOC, etc.) and market trends; take action
• Play a key role in financial budgeting and forecasting for your product portfolio
• Collaborate with sales leaders on local strategy and execution
• Support the setup of regional omnichannel campaigns; lead local campaigns and support trade show activities
• Proactively engage in funnel management; measure & analyze KPI and prepare local reports
• Organise local events; manage MLR approval and localisation process
• Provide proactive feedback to regional marketing teams on market, customer feedback, product developments and improvements

Qualifications

• Bachelor’s or Master’s degree in business administration, marketing, economics or equivalent
• Sales & marketing experience, ideally in the MedTech industry
• Strong knowledge of CRM & analytics (e.g. Microsoft Dynamics, Salesforce, PowerBI)
• Proficient marketing skills and proactive development and management of marketing processes
• Knowledge of the retail segment (pharmacies, technology industry, luxury, e‑commerce, etc.)
• Strong communicator with experience in matrix organisations
• Strategic thinker with strong analytics focus and project management skills
• Fluent in German & English
• Willingness to travel – approximately 20–30% of time

Employment type

Part‑time

Seniority level

Mid‑Senior level

Equal Opportunity Statement

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of protected status.

#J-18808-Ljbffr