Marketing Specialist B2B - Product & Content Marketing, DAS EMEIA

Overview

Can you bring your marketing experience to our team? Join our team in Berlin and enjoy a collaborative culture that empowers you to build a career you can be proud of.

What you would do as our Marketing Specialist, DAS EMEIA

Join us to lead impactful international marketing campaigns in Digital Access Solutions (DAS) and grow within a supportive, cross-cultural team.

As an EMEIA Marketing Specialist within the DAS Product Segment Marketing team, you will be responsible for shaping and driving the marketing strategy for specific product lines within the divisional DAS portfolio. Your role will focus on planning, coordinating, and overseeing impactful campaigns that strengthen brand awareness, support commercial objectives, and address diverse target audiences across the EMEIA region.

You will work closely with commercial teams and specialists in product communication, digital marketing, and marketing activation to ensure consistent positioning and alignment across all channels.

Responsibilities

• Develop and lead marketing communications strategy for assigned product lines, including annual planning, budgeting, and content direction.
• Create and manage value-driven content and campaigns, such as product launches and industry-specific topics, in collaboration with internal teams and agencies.
• Enhance digital presence by optimizing online and social media channels to boost visibility and engagement.
• Produce and integrate customer use cases in various formats, ensuring alignment with the central content library.
• Collaborate and align with stakeholders, including the Marketing Activation Manager, while using market insights to guide strategic messaging and campaign execution.

Skills and qualifications

• Has at least 10 years in international B2B marketing or within a marketing agency, ideally involving complex products and solutions.
• Has a strong track record in lead generation and strategic campaign execution for complex offerings and is interested in the latest MarCom tools.
• Is able to turn high-level concepts into actionable plans with precision in execution, budgeting, and process management.
• Is proactive, deadline-driven, and capable of managing multiple projects, with strong verbal and written communication skills.
• Has a degree in Marketing, Communications, or related field; experience in security, building management, or building materials is a plus; has excellent English skills, fluency in additional European languages is advantageous.

What we offer

We’re passionate about providing amazing opportunities and benefits, so you can continue and progress a lifelong career with us – here’s what we have to offer:

• Learning and career development opportunities, whether it’s online learning, management training or enhancing your skills.
• A competitive salary and variety of benefits such as performance related bonus etc.

We review applications regularly, so don\'t wait

We are building diverse, inclusive teams, and encourage applications from everyone who can see themselves working with us. Just set up your profile and apply here.

To make sure your personal data is safe, we don’t look at any applications sent by email or post. If you have any questions about the role or the process, email Stefan Sausenthaler ( ).

Let’s create a safer and more open world - together!

To find out more about us, visit

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

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