Marketing Specialist DACH

Stellenbeschreibung:

Stellenbeschreibung

As a Marketing Specialist, you are responsible for planning, executing, and optimizing marketing activities that strengthen brand awareness, generate leads, and foster customer loyalty. You will work closely with Sales, Product Management, and external partners to develop effective campaigns and continuously advance our marketing strategy.

Key Tasks

Develop and implement marketing campaigns (online & offline)
Plan, create, and optimize content (e.g., blog articles, newsletters, social media posts)
Manage budget planning and control within your area of responsibility
Conduct market and competitor analyses
Analyze campaign results and derive actionable recommendations
Collaborate with external agencies and service providers
Work closely with the design team to ensure relevant and high-quality campaign materials
Prepare and participate in new product launches, customer presentations, price lists, catalogs, and promotional materials
Coordinate and manage local product samples, customers, trade fairs, and showrooms
Support the execution of consumer and trade fairs and events
Professionally manage the blogger community
Actively support product management with translations, product tests, and daily product-related tasks
Develop and implement exciting partnership campaigns with partners from various industries to reach new target audiences

Education and Experience

3 years of experience in marketing
Bachelor’s degree or equivalent professional qualification required
Fluent in German and English; additional languages are an advantage
Entrepreneurial mindset with a proactive approach
Strong analytical and problem-solving skills
Excellent organizational abilities
Experience with software tools
Good knowledge of Facebook, Instagram, and general social media best practices; solid understanding of KPIs and social media trends
Proficient in Excel

Personal Qualities

Passion for creative marketing and a love for toys
Detail-oriented with the ability to maintain oversight under pressure
Strong communication and presentation skills, both verbal and written
Team player : enjoys building strong relationships, works cooperatively, and finds joy in collaboration
Flexible and quick to adapt to new situations
Practical and down-to-earth, capable of efficiently managing complex tasks