Marketing Specialist - English

ZEISS Microoptics is pioneering the integration of advanced optical technologies into automotive glass, transforming windshields into multifunctional interfaces. As a Senior Marketing Expert, youll be at the forefront of shaping and implementing our communications strategy. While your primary focus will be on execution, your insights and strategic thinking can influence the broader marketing direction. Craft innovative marketing initiatives that align seamlessly with our overarching strategy Design, refine, and execute cutting-edge online marketing and social media plans Strategically manage our social media presence, especially on LinkedIn, through content creation, community engagement, and performance analysis CES, IAA, Auto Shanghai, …), sales events, and customer engagements that captivate and connect Develop compelling, technically oriented content across various channels, ensuring a cohesive brand presence Are you ready to drive innovation in the automotive industry? Degree in Communication, Marketing, Media Studies, or a related field Several years of experience in marketing, communication, or PR, with a strong focus on the automotive sector are mandatory Exceptional verbal and written communication skills in English and German for stakeholder management, along with a willingness to travel nationally and internationally Embrace the opportunity to not only execute but also shape the strategy that drives our success in the automotive industry. Your ZEISS Recruiting Team: