Marketing & Student Recruitment Managerfor the Communications Team (m/f/d)

Marketing & Student Recruitment Manager for the Communications Team (m/f/d)

The IPU Berlin is a young, non-profit, state-recognized university in Berlin-Moabit that offers German- and English-language study programs with a psychoanalytic focus. Currently, more than 800 students are enrolled in full-time and part-time degree programs. The IPU is a scientific institution with a unique selling point: its psychoanalytically based profile. Much of the teaching staff comes from the field; the university is internationally networked in numerous projects and is a central point of contact for psychoanalytic teaching and research.

• planning and managing marketing campaigns to increase student numbers (online/out of home)
• maintaining and expanding event and trade fair marketing (webinars, information sessions, university fairs)
• strategic email marketing, ideally integrated into a customer relationship management (CRM) system
• budget and resource planning for the team's marketing activities
• support in office management for the team

• degree in marketing/communications, ideally with professional experience in university marketing
• understanding of performance channels (Meta/LinkedIn/Google/TikTok), SEO/SEA, and web analytics
• strong project management skills, structured approach to work, hands-on mentality
• confident in using CMS (e.g., TYPO3), CRM (e.g., ZOHO), and newsletter tools
• high social competence and enjoyment of interdisciplinary collaboration (with faculty, administration, students)
• affinity for science/university topics, sensitive to academic tone and brand
• optional: interest in psychoanalysis, psychotherapy research, and organisational psychology

• small, dynamic teams with freedom and creativity at the forefront
• excellent technical equipment to suit your individual professional requirements
• a long-term perspective. Unlimited extension of the contract is possible after a successful probationary period
• the option of mobile working
• a monthly subsidy for local public transport or for certified health sports
• the opportunity for ERASMUS-funded language trips and job shadowing, e.g. at partner universities of the IPU
• support for job-related advanced training

Important note Please be advised that a valid work permit for Germany is required for non-EU citizens. Unfortunately, applications without a valid work permit and sufficient German language skills may not be considered.

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