Media Manager DACH (mfd)

The Opportunity :

The Media Manager will be a key member of the local Marketing team leading the digital and media transformation across both the Marketing function and the wider DACH organization. The role is responsible for defining and executing the local media strategy within the global and regional framework covering the full media landscape. It involves close collaboration with internal teams retail partners and agencies to strengthen Mattels media presence and drive business growth.

What Your Impact Will Be :

• Drive Media and Digital Transformation

Champion the media evolution of the local Marketing organization by leading upskilling initiatives mentoring team members and constructively challenging existing processes to foster a culture of innovation and continuous improvement.

• Strategic Market Leadership

Define and execute a comprehensive media action plan and market priorities ensuring alignment with the overarching European and Global Mattel strategic framework.

• Team Leadership and Development

Lead, inspire and develop the Media team to deliver excellence in execution and innovation across all media touchpoints.

• Global-to-Local Deployment

Implement Global and Regional media capabilities and initiatives within the local market; identify operational or strategic gaps and design tailored plans that address specific local opportunities and consumer behaviors.

• Integrated Media Management

Oversee the end-to-end media briefing process in close collaboration with Brand Managers media agencies and key media partners to ensure optimized investment and strategic alignment with brand and business objectives.

• Agency Partnership Excellence

Serve as the lead liaison for all media agencies ensuring performance excellence and strategic fit; proactively identify evaluate and onboard new agency partners where capability gaps or new opportunities arise.

• Innovation and Test & Learn Agenda

Design and drive the local media test and learn roadmap leading execution of pilot initiatives and sharing actionable insights and best practices across markets to accelerate digital maturity.

• Regional Collaboration

Act as the key point of contact for regional media teams ensuring alignment knowledge sharing and consistent execution of Mattels media strategy across markets.

Qualifications :

• University degree in Economics Business Administration or a related field; a specialization or certification in Digital or Online Marketing is strongly preferred.
• Minimum 8 years of experience in media online marketing digital media or eCommerce / eRetail ideally gained within FMCG consumer goods fashion consumer electronics or leading online retail organizations.
• Proven ability to influence senior leadership and foster a test-and-learn culture to drive continuous media innovation.
• Demonstrated success in managing and executing media strategies across multiple brands categories or audience segments.
• Minimum 2 years of team leadership experience with a track record of developing and empowering high-performing teams.
• Advanced proficiency in Microsoft Office (Excel PowerPoint Outlook Word); familiarity with digital analytics and eCommerce tools is an advantage.
• Fluency in English both written and spoken; additional European languages are a plus.

Your Background :

• Entrepreneurial and results-driven mindset with a strong sense of ownership and accountability.
• High level of emotional intelligence and the ability to navigate complex stakeholder environments.
• Strategic thinker with a hands-on approach to execution and problem solving.
• Strong leadership and team management capabilities fostering collaboration and motivation.
• Execution excellence ensuring strong campaign execution (targeting optimisation learnings) in partnership with the agency.
• Excellent presentation communication and influencing skills with the ability to engage audiences at all organizational levels.
• Highly organized and detail-oriented balancing creativity with operational excellence.
• Genuine passion for media innovation and enthusiasm for Mattels brands and purpose.
• Ability to thrive in a fast-paced dynamic environment effectively managing multiple priorities.
• Strong analytical and problem-solving skills coupled with robust time and project management abilities.

What We Offer :

• Generous vacation entitlement to help you rest recharge and enjoy life outside of work.
• Additional holiday pay because everyone deserves a little extra sunshine.
• Comprehensive pension plan and options for voluntary deferred compensation.
• Travel support with public transport reimbursement or commuting allowance.
• Exclusive employee discounts on all Mattel products bring playtime home!
• Access to wellbeing programs like EGYM Wellpass to keep your body and mind balanced.
• Monthly meal vouchers to make your lunch breaks even better.

How We Work :

• We collaborate : Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate : At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute : We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Remote Work : No

Employment Type : Full-time

Key Skills

Digital Marketing, Marketing, Google Analytics, Google Docs, Facebook Advertising, Google AdWords, Google Marketing Platform, Google Ads, Media Buying, Media Planning, Social Media Management, DoubleClick.

Experience :

years

Vacancy :

1

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