Media Manager DACH (m/f/d)

Join to apply for the Media Manager DACH (m/f/d) role at Mattel EMEA .

Who We Are

Mattel is a leading global toy and family entertainment company, owner of iconic brand portfolios such as Barbie, Hot Wheels, Fisher-Price, and others. We engage consumers with toys, content, digital and live experiences, partnered with the world’s leading retail and e‑commerce companies. Since 1945, Mattel has empowered generations to explore the wonder of childhood.

The Opportunity

We are looking for a full‑time Media Manager DACH for our Frankfurt office. The role is a key member of the local Marketing team, responsible for defining and executing the local media strategy within the global and regional framework, covering the full media landscape. The media manager will lead digital and media transformation, partner with internal teams, retail partners, and agencies to strengthen Mattel’s media presence and drive business growth.

Responsibilities

• Drive media and digital transformation by leading upskilling initiatives, mentoring team members, and fostering a culture of innovation.
• Define and execute a comprehensive media action plan and market priorities aligned with Mattel’s global strategy.
• Lead, inspire, and develop the media team to deliver excellence across all media touchpoints.
• Implement global and regional media capabilities locally, filling operational gaps and designing plans for local opportunities.
• Oversee the end‑to‑end media briefing process in collaboration with Brand Managers, agencies, and media partners.
• Act as the primary liaison for media agencies, ensuring performance excellence and strategic fit; evaluate and onboard new partners when needed.
• Design and drive the local media test‑and‑learn roadmap, launching pilot initiatives and sharing best practices.
• Coordinate with regional media teams to ensure alignment and consistent execution of Mattel’s media strategy across markets.

Qualifications

• University degree in Economics, Business Administration, or related field; certification in Digital/Online Marketing is a plus.
• Minimum 8 years of experience in media, online marketing, digital media, or e‑commerce, preferably in FMCG, consumer goods, or leading online retail.
• Proven ability to influence senior leadership and foster a test‑and‑learn culture.
• Successful record managing media strategies across multiple brands or categories.
• Minimum 2 years of team leadership experience.
• Advanced proficiency in Microsoft Office (Excel, PowerPoint, Outlook, Word) and knowledge of digital analytics tools.
• Fluency in English; additional European languages beneficial.

Your Background

• Entrepreneurial and results‑driven with strong ownership and accountability.
• High emotional intelligence and ability to navigate complex stakeholder environments.
• Strategic thinker with hands‑on execution and problem‑solving skills.
• Strong leadership, collaboration, and motivation capabilities.
• Execution excellence, ensuring strong campaign targeting and optimisation.
• Excellent presentation, communication, and influencing skills across all levels.
• Highly organized, detail‑oriented, balancing creativity with operational excellence.
• Passion for media innovation and enthusiasm for Mattel’s brands and purpose.
• Ability to thrive in fast‑paced, dynamic environments, managing multiple priorities.
• Strong analytical and problem‑solving skills with robust time and project management.

What We Offer

• Generous vacation entitlement and additional holiday pay.
• Comprehensive pension plan with voluntary deferred compensation options.
• Travel support with public transport reimbursement or commuting allowance.
• Exclusive employee discounts on all Mattel products.
• Wellbeing programs such as EGYM Wellpass.
• Monthly meal vouchers.

At Mattel, we believe that great work deserves great rewards. We are a purpose‑driven company committed to empowering generations. If your experience doesn’t align perfectly with every qualification, we still encourage you to apply. Join Mattel’s Talent Community and stay updated on exciting opportunities.

Mattel is an Equal Opportunity Employer. All applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender identity or expression, sexual orientation, veteran status, disability status, or any other basis protected by applicable law.

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