Online Marketing Manager (all genders)

Stellenbeschreibung:

Overview

Join to apply for the Online Marketing Manager (all genders) role at Chemnitz attracts . We are looking for a dynamic, data‑driven marketer who can thrive in an international, fast‑paced environment.

Responsibilities

Plan, steer and optimize our Paid campaigns (SEA) and work closely with our SEO experts to increase reach and visibility.
Keep a close eye on website performance: improve loading times, usability and conversion rates.
Maintain content in WordPress, develop landing pages and ensure a consistent brand presence – nationally and internationally.
Analyze relevant KPIs, prepare reporting and deliver valuable insights for marketing management.
Coordinate online projects as a liaison to sales, product management, IT and external partners and bring ideas forward.
Bring fresh impulses into our digital marketing strategy with a sense for trends and new technologies.

Qualifications

Completed degree in Marketing, Communications or Business Information Systems – or equivalent training.
Multiple years of experience in online marketing, ideally in an international context.
Secure use of SEM tools (e.g. Google Ads), web analysis (e.g. Matomo, Tag Manager) and CMS systems (e.g. WordPress).
Experience in creating and optimizing landing pages and in A/B testing.
Technical basic understanding (HTML, CSS, tracking) and ideally knowledge in marketing automation (e.g. HubSpot).
Analytical, creative and team‑oriented – work structured and openly share ideas.
Very good German and English (min. C1) round out your profile.

Benefits

Grow with us: our expanding software solution means a secure, stable workplace.
Flexible working hours and flexitime with an option for home‑office – available at domeba!
We invest in your growth: a varied role with many opportunities to develop.
Team spirit: collaboration across departments and teams.
Comprehensive onboarding – we never drop you into the deep end.
JobRad, fuel voucher, company pension, Deutschlandticket – benefits for everyone!